Genetic Digital (DGR Enterprises Ltd)
Last updated: December 2025
Introduction
We will always do our best to meet your needs and be as flexible as possible to accommodate changes in your requirements. Sometimes, however, it is best to have a few things agreed more formally so that both parties clearly understand what is to be delivered and what our obligations and commitments to one another are.
We aim to keep things as simple and clear as possible and, where possible, avoid legal or technical jargon. If anything in these Terms needs explaining further, we will always be happy to talk it through. There is little point in confusing you or “locking” you into something you do not feel comfortable with — this does not lay the foundation for an open, honest and successful working relationship.
Please read these Terms carefully. Any purchase or use of our services implies that you have read, understood and accepted these Terms.
1. Definitions
In these Terms & Conditions (“Terms”):
“Genetic Digital”, “DGR”, “we”, “us” means DGR Enterprises Ltd trading as Genetic Digital.
“Client”, “you” means any person, entity or company entering into contractual arrangements with Genetic Digital.
“Services” means any website, app, software, platform, digital product, design, development, hosting, maintenance, Aftercare, consultancy, advisory, research, analytics, SEO, digital strategy or related services provided by Genetic Digital. “Services” means any website, app, software, platform, digital product, design, development, hosting, maintenance, Aftercare, consultancy, advisory, research, analytics, SEO, digital strategy or related services provided by Genetic Digital. For the avoidance of doubt, references to ‘Websites’ and ‘Services’ in these Terms include non-regulated mobile applications, web applications, software tools and digital platforms, whether or not distributed via an app store, unless expressly stated otherwise in a Statement of Work.
“Website” or “Site” means any website created or developed by Genetic Digital.
“Content” means any material including (without limitation) text, images, designs, shapes, logos, videos, recordings and trademarks displayed on a Client’s Website.
“Deliverables” means any outputs supplied by Genetic Digital as part of the Services.
“Hosting Service” means Genetic Digital’s website hosting service, which always includes WordPress Platform Maintenance.
“WordPress Platform Maintenance” means the bundled monitoring, patching and security management of WordPress core, plugins and themes provided as part of the Hosting Service.
“Aftercare Plan” / “Aftercare” means an optional contracted support service providing monthly support time, priority scheduling and plan-based rates.
“Additional Work” means any work outside the agreed scope of Services, Hosting Service, WordPress Platform Maintenance or Aftercare.
“Defect” means a material failure of a Website to perform as intended, as understood by Genetic Digital during design and implementation, where the Website was designed and developed by Genetic Digital.
2. Acceptance
2.1 These Terms apply whether or not they are signed.
2.2 Any instruction to proceed, acceptance of a quotation or proposal (verbally, by email or in writing), payment of an invoice that references these Terms, or use of the Services constitutes acceptance of these Terms in full.
2.3 An “Order” is deemed to be a binding agreement between Genetic Digital and the Client and includes telephone and email agreements.
3. What both parties agree to do
3.1 Genetic Digital will perform the Services with reasonable skill and care and in a professional manner. We will endeavour to meet agreed deadlines but cannot be responsible for delays caused by late provision of Content, delayed feedback, or failure to approve or sign off work promptly.
3.2 We will treat all Client information as confidential and process personal data in accordance with UK GDPR and our Privacy Policy.
3.3 Data protection roles:
Unless expressly agreed otherwise in writing, Genetic Digital does not process personal data on behalf of the Client as a data processor. Any personal data provided to Genetic Digital will be processed by Genetic Digital as an independent data controller and in accordance with its Privacy Policy. Where Genetic Digital is required to act as a data processor, the parties shall enter into a separate Data Processing Agreement governing such processing.
3.4 The Client confirms they have authority to enter into this agreement and agrees to provide all required materials in the format and timeframe reasonably requested.
3.5 Delays caused by the Client may result in revised timelines and/or additional charges.
3.6 The Client agrees to comply with the payment terms set out in these Terms and/or the accepted quotation.
3.7 Where Genetic Digital provides consulting, strategy, research, analytics, SEO or advisory services, such services are provided on an advisory basis only. No guarantees are given as to rankings, performance, traffic, leads, commercial outcomes or regulatory acceptance. The Client remains responsible for decisions taken and actions implemented in reliance on such advice.
3.8 The Client warrants that all materials, content and information supplied to Genetic Digital are accurate, complete and fit for the purpose for which they are provided, and that Genetic Digital may rely on them in delivering the Services.
4. Fees, pricing and payment terms
4.1 All prices are quoted in pounds sterling and exclude VAT unless stated otherwise.
4.2 Unless otherwise agreed in writing, invoices are payable within fourteen (14) days.
4.3 Failure to pay may result in suspension of Services.
4.4 Interest and statutory compensation may be charged in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
4.5 Changes to scope requested by the Client may result in a revised quotation.
4.6 Website quotes exclude stock imagery, video licences, domains and third-party licences unless explicitly stated.
5. Confidential information and security
5.1 All Confidential Information disclosed by either party remains confidential and proprietary to the disclosing party.
5.2 Confidential Information may only be used to perform obligations under these Terms.
5.3 Confidential Information may be disclosed where required by law or regulatory authority.
5.4 These obligations survive termination of the agreement.
6. Intellectual property and rights
6.1 The Client warrants that all materials supplied to Genetic Digital are owned by the Client or licensed for use.
6.2 Subject to full payment, the Client is granted a licence to use the Deliverables for their intended purpose, subject to applicable third-party licence terms.
6.3 Third-party assets (including themes, plugins and images) remain the property of their respective owners and are subject to their licence terms.
6.4 No rights pass until all outstanding invoices are paid in full.
6.5 Genetic Digital may showcase completed work in portfolios and marketing materials unless otherwise agreed in writing.
6.6 Where the Services include the development of software applications, platforms or digital products (including non–app-store software), delivery, acceptance, maintenance, updates, support obligations and service levels shall be governed solely by the applicable Statement of Work and/or any separate software or application agreement agreed in writing between the parties.
7. Websites – general
7.1 Website quotes exclude hosting, domains and third-party licences unless stated.
7.2 Project timelines may be extended and additional charges incurred where delays are caused by the Client.
7.3 Following launch, the Client has two (2) weeks to request fixes for compatibility issues, spelling errors and small tweaks (up to one hour).
7.4 Changes outside this period are treated as Additional Work.
7.5 Compatibility with future browsers, devices or outdated software cannot be guaranteed.
8. Website delivery process
Unless otherwise agreed, website projects typically follow four stages:
Stage 1 – Planning: site map and structure created and signed off.
Stage 2 – Design: high-fidelity page designs created in accordance with the number of revisions expressly agreed in the proposal or quotation.
Stage 3 – Development & content inclusion: website built on a test server and approved content added. Failure to respond within twenty-one (21) days of sign-off request allows progression to
Stage 4. Stage 4 – Testing & launch: final testing and launch once outstanding balances are paid in full.
9. Compatibility testing
Testing is limited to current major browsers and devices with meaningful usage share. Testing of outdated browsers or specialist environments is excluded unless quoted separately.
10. Website Hosting, WordPress Platform Maintenance & Aftercare
10.1 Hosting is provided for a minimum initial term of twelve (12) months unless agreed otherwise. WordPress Platform Maintenance is bundled into Hosting and cannot be removed. Hosting fees are invoiced in advance. Cancellation or transfer requires sixty (60) days’ written notice prior to renewal. Fees paid in advance are non-refundable. Server login credentials are not released to third parties. A reasonable transition fee may apply and must be paid in full before handover assistance.
10.2 Genetic Digital only hosts websites designed and developed internally.
10.3 Standard hosting includes defined storage and bandwidth allowances. Excessive usage may be chargeable. Hosting may be suspended for non-payment and reinstatement fees may apply.
10.4 WordPress Platform Maintenance covers monitoring, patching and security updates only and excludes content edits, design changes, new pages or development work.
10.5 Daily backups are maintained. No commercial liability is accepted for downtime or data loss beyond reasonable control.
10.6 Aftercare Plans provide monthly support time, priority scheduling and plan-based rates, are subject to a minimum twelve (12) month term, are payable in advance, do not allow rollover of unused hours and may attract urgency premiums. Termination requires sixty (60) days’ written notice after the initial term.
10.7 Pay-as-you-go support is charged at standard rates, subject to a one-hour minimum, with Aftercare clients taking priority.
11. Domains
Where we manage domains on your behalf, auto-renewal may apply and transfers may incur an administrative fee.
12. SEO, digital marketing, consulting and strategy
SEO and digital marketing outcomes are not guaranteed. Campaigns require thirty (30) days’ written notice to pause or cancel. Fees are payable monthly in advance unless agreed otherwise. Digital strategy and consulting projects require fifty per cent (50%) upfront and fifty per cent (50%) on delivery unless agreed otherwise. Where Services relate to pharmaceutical, medical, life-sciences or regulated healthcare products, the Client is solely responsible for compliance with all applicable laws, regulations, codes and guidance (including MHRA, ABPI, EMA or equivalent). Genetic Digital does not provide regulatory, legal or medical advice and is not the manufacturer of any regulated software or digital product.
13. Source code and artwork
Editable source files and artwork are not released until full payment is received. Charges may apply for editable formats.
14. Liability
Nothing limits liability for death, personal injury or fraud. Subject to this, total liability is limited to the fees paid for the Services giving rise to the claim in the preceding twelve (12) months. Genetic Digital is not liable for indirect or consequential losses.
15. Suspension and termination
Services may be suspended for breach or non-payment. Either party may terminate for material breach not remedied within fourteen (14) days. Accrued rights and payment obligations survive termination.
16. Third-party services
Genetic Digital is not responsible for third-party websites, platforms or services linked to or integrated with a Website. Any third-party software, platforms, plugins, frameworks, APIs or services incorporated into or used in connection with the Services are provided ‘as is’ and subject to their own licence terms. Genetic Digital gives no warranty and accepts no responsibility for the performance, availability, updates or continued operation of such third-party materials.
17. Privacy and cookies
Our Privacy Policy and Cookie Policy form part of these Terms.
18. Governing law
These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.
19. Price reviews and increases
Genetic Digital reserves the right to review and adjust its prices from time to time. Any increase may reflect CPI and/or changes in operating costs and will be communicated in writing with reasonable notice. Price increases apply to ongoing or recurring services from their effective date and do not alter agreed scope unless expressly agreed.
20. Changes to these Terms
We may update these Terms from time to time. It is the Client’s responsibility to review them periodically.