The impact of user-generated content on medical and healthcare marketing

The healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media and a host of other tactics to ensure online brand recognition.

An introduction to healthcare & medical digital marketing

The use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.

How Google’s ‘Penguin’ is changing the face of SEO

Google’s latest update to its algorithm, dubbed ‘Penguin’, was only released on 24th April, but has already had a huge impact on hundreds of companies over the last few months and the way in which they strategise their search engine optimisation efforts. The update is designed to counter web spam and over optimisation, by penalising […]

2011 Top 5 Web Design Mistakes

Designing and developing websites can seem easy but getting it right is not. Below are our top 5 mistakes that could be affecting your website right now. 1. Incorrectly Using Adobe Flash This one’s been around for years but is still a major problem. Adobe Flash allows the use of animation on the web. It […]