Search Engine Marketing & SEO for Healthcare, Medical & Pharma Businesses

This paper aims to help CEOs, Directors, Marketing & Product Managers within Pharma, Medical Devices and Healthcare markets understand all the different elements and business benefits of Search Engine Marketing & SEO and how they can be applied to individual businesses to help reach and interact with their target audiences.

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Here’s a sample of what you can expect to find in the white paper and what else it contains.

Introduction

The search engine is now probably the most widely used research tool used by consumers and business professionals alike when looking for new products and services. Around 80% of people will start their online session at a search engine. Therefore, search engine marketing offers many benefits for businesses looking for a highly targeted and measurable form of marketing to disseminate information and promote products and services.

Table of contents:

Introduction

  • The Internet & Healthcare Info
  • What are individuals searching for?
  • The Use of Mobile Search
  • The Age of the Digital Physician

Search Engine Marketing Tactics

  • Keywords – are you thinking like a customer?
  • Search engine marketing strategies
  • Search engine optimisation (SEO)
  • Algorithm Updates
  • Social Signals
  • Investing in SEO
  • Pay Per click (PPC) advertising
  • How does PPC work?

Tracking & Measuring ROI

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