Search Engine Marketing & SEO for Healthcare, Medical & Pharma Businesses
This paper aims to help CEOs, Directors, Marketing & Product Managers within Pharma, Medical Devices and Healthcare markets understand all the different elements and business benefits of Search Engine Marketing & SEO and how they can be applied to individual businesses to help reach and interact with their target audiences.
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The search engine is now probably the most widely used research tool used by consumers and business professionals alike when looking for new products and services. Around 80% of people will start their online session at a search engine. Therefore, search engine marketing offers many benefits for businesses looking for a highly targeted and measurable form of marketing to disseminate information and promote products and services.
Table of contents:
- The Internet & Healthcare Info
- What are individuals searching for?
- The Use of Mobile Search
- The Age of the Digital Physician
Search Engine Marketing Tactics
- Keywords – are you thinking like a customer?
- Search engine marketing strategies
- Search engine optimisation (SEO)
- Algorithm Updates
- Social Signals
- Investing in SEO
- Pay Per click (PPC) advertising
- How does PPC work?
Tracking & Measuring ROI