Social Media Marketing For Healthcare and Pharmaceutical Businesses

Here’s a sample of what you can expect to find in the white paper and what else it contains.

Introduction

Healthcare and pharmaceutical companies are finding themselves in an era of significant and rapid change. The power of the relationship is shifting from the advertiser’s voice (pushing products and services at us) to the voice of the empowered patient and healthcare professional (HCP), who can decide who and when to communicate with and what information they are prepared to absorb. Websites and social networks have given them easy access to information and conversations on a range of healthcare topics, services and medical products which they can get to at anytime and anywhere, thanks to the high levels of Internet access and the growth of the Smartphone.

As a marketer trying to reach patients and HCPs, being aware of this shift and evolving your marketing strategy is crucial. The time has come to think about a more collaborative and less intrusive way of engaging with these individuals.

Compared to other sectors such as travel, retail and finance the medical, pharma and healthcare industries have been slow to embrace this method of communication and they may be losing out on a chance to connect with their target audiences.

Table of contents:

Introduction

  • Social Media Usage By Patients
  • Social Media Usage By Healthcare Professionals

The Social Media Landscape

  • How big is social media?
  • Top Social Networking Sites

Social Media Strategy

  • Social Media Audit
  • SWOT Analysis
  • What Social Media is Not

Social Media Tactics

  • Where to start?
  • Twitter
  • Facebook
  • LinkedIn
  • Video
  • Yahoo Answers
  • Social Bookmarking
  • Pinterest
  • Google+ and Social Search
  • Google+ Business Pages
  • Social Advertising
  • Content Strategy
  • Pharma and the ABPI

Resourcing Social Media Campaigns
Measurement & Social Monitoring
Social Media as Customer Service

  • Monitoring & Responding
Genetic Apps
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