Insights

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Healthcare, pharma & life sciences digital marketing insights.

  • AI, Digital Strategy, Pharma
Pharma chatbots

Work Smarter, Not Harder: Why Chat Promotion Is Making Waves in Pharma Marketing

  • ABPI Compliance, Pharma
PI ABPI Compliance

The Compliance Challenge No One Owns – But Everyone’s Accountable For

  • AI, Digital Health, Google
Goodbye Dr Google

Goodbye Doctor Google, Hello Consultant ChatGPT

  • ABPI Compliance, Pharma, QR Codes

How to Create ABPI-Compliant Digital Prescribing Information (PI) and QR Codes for Pharma

  • Digital Strategy, Web Design
Healthcare & pharma website design strategies 2025.

7 Website Design Strategies for Healthcare & Life Sciences SMEs in 2025

  • Digital Strategy, Pharma
Healthcare data security

Is Patient Data Ever Truly Without Identity?

  • Pharma, Web Design
Plenus Health Website

Genetic Digital Unveils New Website for Plenus Health

  • ABPI Compliance, Pharma, Search Engine Marketing, Search engine optimisation
Pharma content in search engine results

Compliance Risks of Indexing Promotional Pharmaceutical Content for SEO: Key Insights on MHRA and ABPI Guidelines

  • Pharma, QR Codes
QR Codes for prescribing info

Embracing the ABPI QR Code Update: Best Practices and Benefits for Prescribing Information

  • Health Apps, Medical Apps
Medical app development guide

Navigating Medical App Development: A Step-by-Step Guide for Life Sciences Businesses

  • Digital Strategy, Pharma
Pharma digital transformation

Top 5 Digital Transformation Strategies for Pharma & Life Sciences SMEs

  • Health Apps, Medical Apps
Pharma companion apps

Beyond the Pill: The Power of Pharma Companion Apps

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Genetic Digital specialises in developing digital marketing solutions for the healthcare, life sciences and pharmaceutical sectors.

Any references to medicines are solely intended for those who work in the pharmaceutical industry.

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