Ever found yourself humming along to Duran Duran’s catchy tune, “Is There Something I Should Know?” The song’s iconic opening line, “Please, please, tell me now,” may just be the unofficial anthem of digital agencies worldwide. Why, you ask? Read on.
Read how to develop pharmaceutical omni-channel marketing strategies fit for the digital age so you can reach and engage the right audiences.
Digital transformation within the pharma & life sciences sectors has been accelerated by COVID-19. Learn how to future-proof your business plan with our pharma digital marketing guide.
As a new year begins, it’s wise to assess which digital tactics are delivering a return on investment and which are not. Read out top tips for developing an effective healthcare digital strategy.
The healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media and a host of other tactics to ensure online brand recognition.
The mobile health app environment has seen explosive growth as consumers flock to the Apple and Google Play App Stores. Usage of health and fitness apps on Apple’s iPhone and iPad is booming, according to mobile analytics firm Flurry. Flurry tracks more than 6,800 apps in the health and fitness category, and claims that usage […]
The use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.
Are you prepared for the digital healthcare revolution? As digital and mobile technologies continue to evolve and grow in popularity, the healthcare and pharma sectors are having to quickly adapt in order to meet the demands of the modern day patient and healthcare professional. But in order to develop a sound strategy and allocate resources […]
We often get approached by individuals who are often healthcare professionals or research students looking for expert help to turn their innovative digital healthcare business plan into a tangible and commercially viable product. However, many of them struggle to progress their business plans to the next level as they lack the capital required to invest […]
Genetic Digital has been shortlisted as a finalist at this years PM Society’s Digital Media Awards. Their LinkedIn campaign for Britannia Pharmaceuticals has been shortlisted under the ‘Social Media’ category. Damon Lightley, MD of Genetic Digital comments: “As a young but fast growing agency, to have our work credited by a highly reputable third party […]