Digital transformation within the pharma and healthcare sectors has been accelerated by COVID-19. Learn how to kick-start your digital transformation with our pharma digital marketing road map. This guide will help you to future-proof your digital strategy.
As a new year begins, it’s wise to assess which digital tactics are delivering a return on investment and which are not. Read out top tips for developing an effective healthcare digital strategy in 2021.
The use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.
Are you adapting to this tech savvy groups’ rules of engagement? Born in the mid-1980’s and later, Generation Y are teenagers and young adults just entering the workforce. Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. As healthcare and pharma marketers compete to engage with healthcare professionals (HCPs), […]
The healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media and a host of other tactics to ensure online brand recognition.
When it comes to cost per click (CPC) based advertising campaigns most healthcare and pharma marketers tend to focus their budgets purely on pay per click advertising across search engine networks like Google, Bing and Yahoo. However, if you want to specifically target a business audience, then you should consider running CPC campaigns across the […]
It can be hard to understand why something you can’t see can be one of the most important elements of your campaign. But that’s exactly the case with analytics: They’re never visible to the user but they can have a significant impact on what a user does and how your website functions. Used properly, they […]
We often get approached by individuals who are often healthcare professionals or research students looking for expert help to turn their innovative digital healthcare business plan into a tangible and commercially viable product. However, many of them struggle to progress their business plans to the next level as they lack the capital required to invest […]
Key Opinion Leaders can be crucial for healthcare and pharmaceutical companies. Respected in their field, these “thought leaders” are usually highly experienced and qualified physicians who influence their peer’s medical practice through articles they write or presentations that they give. It’s common that pharmaceutical companies engage KOLs during the drug development process, as they can […]
The mobile health app environment has seen explosive growth as consumers flock to the Apple and Google Play App Stores. Usage of health and fitness apps on Apple’s iPhone and iPad is booming, according to mobile analytics firm Flurry. Flurry tracks more than 6,800 apps in the health and fitness category, and claims that usage […]