Pharmaceutical companies can implement social media marketing with more confidence thanks to new guidance issued by the Association of the British Pharmaceutical Industry (ABPI). The ABPI social media guidelines suggest best practice for managing events and pharmaceutical data via social media and the internet in general. They also provide a useful framework for pharmaceutical marketing […]

Pfizer, the world’s largest pharmaceutical company, has launched the first ever home-based clinical trial programme. The programme will allow people to participate via social media sites. The trial is being held in the States and will test the overactive bladder drug Detrol. LA. The drug giant will allow people to register for the trial online, […]