Healthcare trust could stream meetings on YouTube

Scottish healthcare bosses are considering broadcasting their board meetings on YouTube in a bid to boost public interest in their work. NHS Lothian wants to increase public involvement in its business and particularly wants to see more members of the public attending their bi-monthly meetings. Their meetings typically involve debate and decisions involving hundreds of […]

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Internet video experiment helps doctors to assess stroke patients

Two primary care trusts (PCTs) in England are experimenting with internet video in order to treat stroke patients. Doctors working in Lancashire and Cumbria NHS PCTs are currently using high definition (HD) video conferencing in order to treat those affected by strokes. The Telestroke Project lets medical professionals assess people remotely from their home, allowing […]

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LinkedIn Advertising

When it comes to cost per click (CPC) based advertising campaigns most healthcare and pharma marketers tend to focus their budgets purely on pay per click advertising across search engine networks like Google, Bing and Yahoo. However, if you want to specifically target a business audience, then you should consider running CPC campaigns across the […]

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How to Use QR Codes to Engage Your Audience

A QR Code – Quick Response Code – looks like this. They are becoming increasingly more popular as an easy way of storing different types of information like URL links, contact information and text that can be read and stored by a smart phone. Why is this important? When used in conjunction with more traditional […]

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More people using the internet for health enquiries

More and more people are now prepared to share personal health information online in order to achieve a diagnosis and help. According to new research by Simplyhealth, the private health insurance provider, more than half of people say that they would rather look up their health issues on the internet than immediately seek help from […]

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Nearly all young adults connected via social networking sites

A total of 91% of young adults in the UK are connected to social networking sites. According to new research from the Office of National Statistics (ONS), half of all web users are also accessing the internet via their mobile phone. The ONS opinions survey also reveals that 45% of internet users have accessed the […]

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Pharma social media sites get own Wiki

More and more pharmaceutical companies are realising the importance of digital marketing and are establishing a presence on social media websites. With so many organisations taking part on the online pharma revolution, it can be difficult to keep track of who is online and where. An American blogger has come up with a way to […]

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Bayer found guilty of first pharma social media breach

Bayer has been found guilty of the first digital marketing breach of the ABPI’s Code of Practice. The chemical and pharmaceutical company was reprimanded over its use of Twitter. Specifically, two of its product-related tweets were seen by the Prescription Medicines Code of Practice Authority (PMCPA) to have promoted prescription-only medicines to the public. The tweets […]

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Facebook management app launches for US pharma companies

A new web application has been launched to help US pharmaceutical companies maintain their Facebook pages. Facebook AETracker helps organisations to track adverse drug reactions and product misinformation in user comments on their Facebook pages in real time. The programme also allows companies to report any claims of side effects to the US Food and […]

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POZEN sets up first-ever digital advisory board

An American pharmaceutical company has set a new precedent in the industry by forming a panel of digital experts to help it progress its commercial plans. POZEN Inc, which is headquartered in North Carolina, USA, announced the formation of its POZEN Digital Advisory Board. The board consists of digital thought-leaders within and outside of the […]

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