Pfizer and Grunenthal bag brand new digital pharma awards

Pharma giants Pfizer and Grunenthal have won a new award for excellence in digital pharma marketing. Senior employees at the two companies were winners at the PharmaTimes Marketeer of the Year Awards. Grunenthal’s UK Senior Marketing Manager Matt Lowe was named Digital Innovator in the UK, while Pfizer’s European Brand Director Robert Collingbourne was awarded […]

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MHRA wins award for digital communications output

A medical device and drug email alerting service has been honoured with an award for its achievements. The Medicines and Healthcare products Regulatory Agency (MHRA) runs a free healthcare alerting service via its website consisting of 74 content channels covering a wide range of topics including safety and regulatory information and latest news. Users can […]

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The value of digital marketing in a high-cost environment

The cost of developing new drugs has increased dramatically whilst the number of drugs in late-stage development has continued to decrease. According to a new report by professional services firm Deloitte on the world’s 12 largest pharmaceutical companies, the average cost of bringing a product to market rose by more than 25% to more than […]

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Marketing to Gen Y HCPs (healthcare professionals)

Are you adapting to this tech savvy groups’ rules of engagement? Born in the mid-1980’s and later, Generation Y are teenagers and young adults just entering the workforce. Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. As healthcare and pharma marketers compete to engage with healthcare professionals (HCPs), […]

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5 Facebook Tips for Pharma and Healthcare Brands

As of 2011 there an estimated 800 million Facebook users, that is 1 in every 9 people on Earth, but pharma and healthcare companies beware – simply having a presence on Facebook won’t necessarily increase sales or referrals to your website. Get your Facebook strategy wrong and you could find yourself having to implement a […]

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Maximise your budget with effective campaign tracking

It can be hard to understand why something you can’t see can be one of the most important elements of your campaign. But that’s exactly the case with analytics: They’re never visible to the user but they can have a significant impact on what a user does and how your website functions. Used properly, they […]

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Digital channels take lion’s share of pharma marketers’ media mix

Digital channels are finally starting to overtake traditional channels in their share of pharmaceutical product teams’ overall media mix. According to a study by consulting firm Cutting Edge Information called Pharmaceutical Digital Marketing and Social Media: Managing Growth, Mitigating Risk and Mastering Strategy, digital channels formed 54.7% of drug companies’ media mix this year, compared […]

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Pharma company uses YouTube game to heighten brand awareness

A pharmaceutical company in the States is getting its message across via the innovative use of YouTube videos. Zyrtec, a Stateside allergy medication, used the video channel as a forum for launching a social media game in order to raise awareness of the brand. It launched a YouTube game called Parks Unleashed on 5 September, […]

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Google expert says that pharma companies ‘are not leveraging’ the internet

Pharmaceutical companies are not leveraging the potential of the internet for digital marketing, according to an expert from Google. Jens Monsees, head of consumer goods and healthcare at Google, told an audience at the PharmaTimes Digital meeting that there were numerous areas where pharmaceutical organisations could do more to optimise its presence online. He said […]

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New social media guide published to help doctors get online

An online healthcare directory based in the US has published a free online guide aimed at doctors to help them understand how they can use social media, an aspect of web technology that many healthcare organsiations have yet to exploit to the full for healthcare and pharma marketing. Avvo, which provides listings and ratings for […]

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