Work Smarter, Not Harder: Why Chat Promotion Is Making Waves in Pharma Marketing
Discover how UK pharma marketers are using chat-based tools like AI chatbots to engage HCPs and patients more efficiently – while staying fully ABPI-compliant and reducing the burden on internal teams.
The Compliance Challenge No One Owns – But Everyone’s Accountable For
As digital channels grow, pharma teams face increasing pressure to keep prescribing information (PI) up to date across websites and promotional content. But with responsibilities split across departments, compliance can easily fall through the cracks. Discover why cross-functional collaboration and the right tech are key to staying ABPI-compliant online.
How to Create ABPI-Compliant Digital Prescribing Information (PI) and QR Codes for Pharma
Struggling with Prescribing Information (PI) compliance in a rapidly changing digital landscape? The ABPI now explicitly allows QR codes for printed promotional materials, but digital channels still require direct, single-click access to PI. This means regulatory, medical and marketing teams must carefully balance convenience and compliance. In our latest post, we break down best practices for creating and updating digital PI, how to integrate permanent QR codes without violating ABPI rules.
Is Patient Data Ever Truly Without Identity?
How secure is “anonymised” data in today’s interconnected world? This article explores the hidden risks of re-identification in healthcare data and why pharmaceutical marketers must prioritise privacy and trust in their digital tools and strategies.
Genetic Digital Unveils New Website for Plenus Health
Genetic Digital is proud to announce the launch of a new website for Plenus Health, a pioneering healthcare consultancy that specialises in solving complex challenges in the NHS and life sciences sectors.
Compliance Risks of Indexing Promotional Pharmaceutical Content for SEO: Key Insights on MHRA and ABPI Guidelines
Navigating the ABPI QR code update can be challenging for pharmaceutical companies embracing digital approaches. This guide outlines best practices for creating QR codes and highlights their benefits for prescribing information, helping regulatory managers, product managers, and marketers adapt successfully.
Embracing the ABPI QR Code Update: Best Practices and Benefits for Prescribing Information
Navigating the ABPI QR code update can be challenging for pharmaceutical companies embracing digital approaches. This guide outlines best practices for creating QR codes and highlights their benefits for prescribing information, helping regulatory managers, product managers, and marketers adapt successfully.
Top 5 Digital Transformation Strategies for Pharma & Life Sciences SMEs
Elevate your life sciences SME with five digital transformation strategies. Our guide outlines essential steps – from harnessing AI and modernising your website to data and automation strategies.
The Essential Guide to Pharma & Life Sciences Website Design
This e-book will provide life sciences and pharma marketers with tips and best practice advice for creating high performing websites.
Pharmaceutical Omni-Channel Marketing Strategy
Read how to develop pharmaceutical omni-channel marketing strategies fit for the digital age so you can reach and engage the right audiences.
