The Rise of AI in Life Sciences & Pharma Marketing: What’s Coming in 2026
AI has evolved faster than any digital technology we’ve seen. Here’s how life sciences and pharma marketing teams can prepare for the major shifts coming in 2026.
Epilepsy Meds App Wins Silver at PM Society Digital Awards 2025
Epilepsy Meds, the clinical support app developed by Genetic Digital, Desitin Pharma, and ChangeMed, has won Silver at the 2025 PM Society Digital Awards. Recognised for its impact in HCP education, the app is now in use across NHS Trusts and endorsed by key epilepsy organisations.
From Lab Bench to Launch: The Digital Readiness Playbook for Life Sciences Start-ups
Many early-stage life sciences ventures focus on science but overlook digital foundations. This guide shows biotech, medtech, and pharma startups how to build a credible, strategic online presence to support funding, growth, and recruitment — even before launch.
From Paper to Digital: What the UK Can Learn from Europe’s e-PIL Pilots
Belgium and Luxembourg’s e-PIL pilots show how digital medicines information can reduce waste and improve access. We explore what this means for the UK, the regulatory hurdles, and the opportunities for a digital-first future.
AI Search, ChatGPT & Compliance: What Pharma Needs to Know
AI search and tools like ChatGPT are changing how patients and HCPs find pharma content. This article explores the risks, compliance challenges and how to future-proof your SEO strategy and website to stay visible, trusted and ABPI-compliant.
Epilepsy Meds App Shortlisted for PM Society Digital Award
We’re proud to announce that our Epilepsy Meds mobile app, developed for Desitin Pharma, has been shortlisted in the PM Society Digital Awards 2025. Recognised in the HCP Education, Training & Support category, the app supports clinicians in making confident, patient-centred prescribing decisions in epilepsy care.
Your New Healthcare Website: Are You Asking for the Right Things?
Excited about launching a new healthcare or pharma website? Make sure you’re focusing on the right priorities. Discover how a strategy-first approach can save time, budget, and deliver better results.
Biotech Brands: Why Your Digital Presence Matters More Than Ever in 2025
Showcasing innovative science? Don’t let outdated digital assets hold you back. Learn why a modern, compliant and investor-ready digital presence is essential for biotech brands looking to grow, fundraise and stand out.
Work Smarter, Not Harder: Why Chat Promotion Is Making Waves in Pharma Marketing
Discover how UK pharma marketers are using chat-based tools like AI chatbots to engage HCPs and patients more efficiently – while staying fully ABPI-compliant and reducing the burden on internal teams.
The Compliance Challenge No One Owns – But Everyone’s Accountable For
As digital channels grow, pharma teams face increasing pressure to keep prescribing information (PI) up to date across websites and promotional content. But with responsibilities split across departments, compliance can easily fall through the cracks. Discover why cross-functional collaboration and the right tech are key to staying ABPI-compliant online.