Clicks Don’t Prove Confidence: What Pharma Teams Should Really Be Measuring
Clicks, sessions and conversions still matter, but they rarely reflect how confidence is built in pharma buying journeys. This article explores what life sciences teams should really be measuring when websites are used for evaluation, scrutiny and internal decision-making.
EpilepsyMeds receives Highly Commended recognition at EHP Awards 2026
EpilepsyMeds received a Highly Commended award at the Excellence in Healthcare Partnership Awards 2026, recognising the collaboration between Desitin Pharma, ChangeMed and Genetic Digital.
How AI Search Is Changing Pharma SEO
AI is already summarising and quoting pharma content in search results. This article explores what that means for SEO, GEO, and how pharma teams should be building content now.
Why ABM in Pharma Lives or Dies on the Website
ABM in pharma doesn’t fail in the campaign platform — it fails on the website. This article explores why thinking beyond the click is critical in regulated digital journeys.
Genetic Digital named in PM Hub Top 40 Creative Healthcare Agencies
Genetic Digital has been named in the PM Hub Top 40 Creative Healthcare Agencies list, recognising agencies delivering outstanding work across healthcare, pharma and life sciences.
EpilepsyMeds shortlisted for Excellence in Healthcare Partnership Awards 2026
EpilepsyMeds has been shortlisted as a finalist at the Excellence in Healthcare Partnership Awards 2026, recognising the partnership between Desitin Pharma, ChangeMed and Genetic Digital.
The Rise of AI in Life Sciences & Pharma Marketing: What’s Coming in 2026
AI has evolved faster than any digital technology we’ve seen. Here’s how life sciences and pharma marketing teams can prepare for the major shifts coming in 2026.
Epilepsy Meds App Wins Silver at PM Society Digital Awards 2025
Epilepsy Meds, the clinical support app developed by Genetic Digital, Desitin Pharma, and ChangeMed, has won Silver at the 2025 PM Society Digital Awards. Recognised for its impact in HCP education, the app is now in use across NHS Trusts and endorsed by key epilepsy organisations.
From Lab Bench to Launch: The Digital Readiness Playbook for Life Sciences Start-ups
Many early-stage life sciences ventures focus on science but overlook digital foundations. This guide shows biotech, medtech, and pharma startups how to build a credible, strategic online presence to support funding, growth, and recruitment — even before launch.
From Paper to Digital: What the UK Can Learn from Europe’s e-PIL Pilots
Belgium and Luxembourg’s e-PIL pilots show how digital medicines information can reduce waste and improve access. We explore what this means for the UK, the regulatory hurdles, and the opportunities for a digital-first future.