How to Create ABPI-Compliant Digital Prescribing Information (PI) and QR Codes for Pharma
Struggling with Prescribing Information (PI) compliance in a rapidly changing digital landscape? The ABPI now explicitly allows QR codes for printed promotional materials, but digital channels still require direct, single-click access to PI. This means regulatory, medical and marketing teams must carefully balance convenience and compliance. In our latest post, we break down best practices for creating and updating digital PI, how to integrate permanent QR codes without violating ABPI rules.
Embracing the ABPI QR Code Update: Best Practices and Benefits for Prescribing Information
Navigating the ABPI QR code update can be challenging for pharmaceutical companies embracing digital approaches. This guide outlines best practices for creating QR codes and highlights their benefits for prescribing information, helping regulatory managers, product managers, and marketers adapt successfully.
How to Use QR Codes to Engage Your Audience
A QR Code – Quick Response Code – looks like this. They are becoming increasingly more popular as an easy way of storing different types of information like URL links, contact information and text that can be read and stored by a smart phone. Why is this important? When used in conjunction with more traditional […]
