Compliance Risks of Indexing Promotional Pharmaceutical Content for SEO: Key Insights on MHRA and ABPI Guidelines
Navigating the ABPI QR code update can be challenging for pharmaceutical companies embracing digital approaches. This guide outlines best practices for creating QR codes and highlights their benefits for prescribing information, helping regulatory managers, product managers, and marketers adapt successfully.
Search engine marketing & SEO for the healthcare, medical and pharmaceutical industry
This free eBook aims to help healthcare & pharma marketers understand all the different elements and benefits of ‘Search Engine Marketing & Optimisation’.
SEO Poisoning: An Escalating Cybersecurity Threat to the Healthcare and Pharmaceutical Industry
Read our post on ‘SEO poisoning’ – an escalating cybersecurity threat affecting healthcare and pharmaceutical sectors, and learn effective mitigation strategies.
What is the Google Hummingbird Update?
No Google haven’t started to breed hummingbirds, we’re talking about the name given to their recent update to their search engine algorithm. And although the Hummingbird is among the smallest of birds it has most certainly created a huge amount of discussion and debate within SEO and tech communities. So much so, that since the […]
How Google’s ‘Penguin’ is changing the face of SEO
Google’s latest update to its algorithm, dubbed ‘Penguin’, was only released on 24th April, but has already had a huge impact on hundreds of companies over the last few months and the way in which they strategise their search engine optimisation efforts. The update is designed to counter web spam and over optimisation, by penalising […]
Google’s Venice update – will your healthcare website sink or swim?
Google is the process of rolling out its new Venice update all part of its “40 changes for February” project. So what is the Venice update and how will it impact your healthcare SEO strategy? In a nutshell ‘Venice’ is all about Google serving up more locally relevant websites in its search results, well that […]
What impact will Apple’s Siri have on SEO?
Are you getting Siri-ous? Siri is Apple’s new voice recognition app that allows users to control their smartphones using speech by talking directly into their handset. I’m sure you’ve all see the latest iPhone TV ads showing how you can check the weather, search for restaurants, set reminders and even write and send emails. So, […]
