AI Search, ChatGPT & Compliance: What Pharma Needs to Know
AI search and tools like ChatGPT are changing how patients and HCPs find pharma content. This article explores the risks, compliance challenges and how to future-proof your SEO strategy and website to stay visible, trusted and ABPI-compliant.
Epilepsy Meds App Shortlisted for PM Society Digital Award
We’re proud to announce that our Epilepsy Meds mobile app, developed for Desitin Pharma, has been shortlisted in the PM Society Digital Awards 2025. Recognised in the HCP Education, Training & Support category, the app supports clinicians in making confident, patient-centred prescribing decisions in epilepsy care.
Future-Proofing Digital in Life Sciences: What the NHS 10-Year Plan Means for You
The UK Government’s 10-Year Health Plan signals a major shift toward digital-first healthcare. In this article, we explore what that means for life sciences and HealthTech companies from the rise of the NHS App and HealthStore to AI integration and interoperability – and share practical ideas on how to future-proof your digital strategy in line with NHS priorities.
Biotech Brands: Why Your Digital Presence Matters More Than Ever in 2025
Showcasing innovative science? Don’t let outdated digital assets hold you back. Learn why a modern, compliant and investor-ready digital presence is essential for biotech brands looking to grow, fundraise and stand out.
Compliance Risks of Indexing Promotional Pharmaceutical Content for SEO: Key Insights on MHRA and ABPI Guidelines
Navigating the ABPI QR code update can be challenging for pharmaceutical companies embracing digital approaches. This guide outlines best practices for creating QR codes and highlights their benefits for prescribing information, helping regulatory managers, product managers, and marketers adapt successfully.
Search engine marketing & SEO for the healthcare, medical and pharmaceutical industry
This free eBook aims to help healthcare & pharma marketers understand all the different elements and benefits of ‘Search Engine Marketing & Optimisation’.
SEO Poisoning: An Escalating Cybersecurity Threat to the Healthcare and Pharmaceutical Industry
Read our post on ‘SEO poisoning’ – an escalating cybersecurity threat affecting healthcare and pharmaceutical sectors, and learn effective mitigation strategies.
What is the Google Hummingbird Update?
No Google haven’t started to breed hummingbirds, we’re talking about the name given to their recent update to their search engine algorithm. And although the Hummingbird is among the smallest of birds it has most certainly created a huge amount of discussion and debate within SEO and tech communities. So much so, that since the […]
How Google’s ‘Penguin’ is changing the face of SEO
Google’s latest update to its algorithm, dubbed ‘Penguin’, was only released on 24th April, but has already had a huge impact on hundreds of companies over the last few months and the way in which they strategise their search engine optimisation efforts. The update is designed to counter web spam and over optimisation, by penalising […]
Google’s Venice update – will your healthcare website sink or swim?
Google is the process of rolling out its new Venice update all part of its “40 changes for February” project. So what is the Venice update and how will it impact your healthcare SEO strategy? In a nutshell ‘Venice’ is all about Google serving up more locally relevant websites in its search results, well that […]