Is your pharma content visible in AI search and is it being surfaced to the right audience?
AI search is changing more than pharma SEO. It is changing how regulated content is found, interpreted and surfaced to different audiences. This article explores why visibility in AI search is now also a governance and audience-control issue, and what regulated teams should check first.
How AI Search Is Changing Pharma SEO
AI is already summarising and quoting pharma content in search results. This article explores what that means for SEO, GEO, and how pharma teams should be building content now.
AI Search, ChatGPT & Compliance: What Pharma Needs to Know
AI search and tools like ChatGPT are changing how patients and HCPs find pharma content. This article explores the risks, compliance challenges and how to future-proof your SEO strategy and website to stay visible, trusted and ABPI-compliant.
Epilepsy Meds App Shortlisted for PM Society Digital Award
We’re proud to announce that our Epilepsy Meds mobile app, developed for Desitin Pharma, has been shortlisted in the PM Society Digital Awards 2025. Recognised in the HCP Education, Training & Support category, the app supports clinicians in making confident, patient-centred prescribing decisions in epilepsy care.
Future-Proofing Digital in Life Sciences: What the NHS 10-Year Plan Means for You
The UK Government’s 10-Year Health Plan signals a major shift toward digital-first healthcare. In this article, we explore what that means for life sciences and HealthTech companies from the rise of the NHS App and HealthStore to AI integration and interoperability – and share practical ideas on how to future-proof your digital strategy in line with NHS priorities.
Biotech Brands: Why Your Digital Presence Matters More Than Ever in 2025
Showcasing innovative science? Don’t let outdated digital assets hold you back. Learn why a modern, compliant and investor-ready digital presence is essential for biotech brands looking to grow, fundraise and stand out.
Compliance Risks of Indexing Promotional Pharmaceutical Content for SEO: Key Insights on MHRA and ABPI Guidelines
Navigating the ABPI QR code update can be challenging for pharmaceutical companies embracing digital approaches. This guide outlines best practices for creating QR codes and highlights their benefits for prescribing information, helping regulatory managers, product managers, and marketers adapt successfully.
Search engine marketing & SEO for the healthcare, medical and pharmaceutical industry
This free eBook aims to help healthcare & pharma marketers understand all the different elements and benefits of ‘Search Engine Marketing & Optimisation’.
SEO Poisoning: An Escalating Cybersecurity Threat to the Healthcare and Pharmaceutical Industry
Read our post on ‘SEO poisoning’ – an escalating cybersecurity threat affecting healthcare and pharmaceutical sectors, and learn effective mitigation strategies.
What is the Google Hummingbird Update?
No Google haven’t started to breed hummingbirds, we’re talking about the name given to their recent update to their search engine algorithm. And although the Hummingbird is among the smallest of birds it has most certainly created a huge amount of discussion and debate within SEO and tech communities. So much so, that since the […]