Most healthcare website problems start before design begins
Many healthcare, pharma and life sciences website projects start with a sensible ambition: a better-looking, clearer, more useful website. But the real issue often sits further upstream. Before design begins, teams need to understand what the website actually needs to solve for the business, its audiences and the people who have to manage it.
Compliance is not the website bottleneck. Your governance model is.
Pharma teams often blame compliance when website projects slow down. In reality, weak governance is usually the bigger issue. Here is what is really causing the delay, and what better governance looks like in practice.
Why ABM in Pharma Lives or Dies on the Website
ABM in pharma doesn’t fail in the campaign platform — it fails on the website. This article explores why thinking beyond the click is critical in regulated digital journeys.
Epilepsy Meds App Shortlisted for PM Society Digital Award
We’re proud to announce that our Epilepsy Meds mobile app, developed for Desitin Pharma, has been shortlisted in the PM Society Digital Awards 2025. Recognised in the HCP Education, Training & Support category, the app supports clinicians in making confident, patient-centred prescribing decisions in epilepsy care.
Your New Healthcare Website: Are You Asking for the Right Things?
Excited about launching a new healthcare or pharma website? Make sure you’re focusing on the right priorities. Discover how a strategy-first approach can save time, budget, and deliver better results.
Biotech Brands: Why Your Digital Presence Matters More Than Ever in 2025
Showcasing innovative science? Don’t let outdated digital assets hold you back. Learn why a modern, compliant and investor-ready digital presence is essential for biotech brands looking to grow, fundraise and stand out.
7 Website Design Strategies for Healthcare & Pharma Brands
As digital and AI rapidlt evolves, adapting your web design strategies will be key to keeping pace with technological advancements, the evolving regulatory landscape and user expectations. Read our top 7 tips.
Genetic Digital Unveils New Website for Plenus Health
Genetic Digital is proud to announce the launch of a new website for Plenus Health, a pioneering healthcare consultancy that specialises in solving complex challenges in the NHS and life sciences sectors.
The Essential Guide to Pharma & Life Sciences Website Design
This e-book will provide life sciences and pharma marketers with tips and best practice advice for creating high performing websites.
The importance of audience profiling when building a medical website
Audience profiling is a key aspect to consider before building a medical website, and arguably it is even more important with medical & healthcare digital marketing projects, as it helps to determine what regulatory factors will need to be taken into consideration as part of the development approach