The importance of audience profiling when building a medical website

Audience profiling

Audience profiling is a key aspect to consider before building a medical website, and arguably it is even more important with medical & healthcare digital marketing projects, as it helps to determine what regulatory factors will need to be taken into consideration as part of the development approach

Access Pfizer for Professionals launches for UK pharmacies

Pfizer has launched a new website design aimed at increasing its direct reach and interaction with UK dispensing chemists. The site accesspfizer.co.uk was developed following an in-depth survey of 200 pharmacists and will replace will the current pfizerdtp.co.uk as a one-stop-shop providing information on Pfizer products for pharmacists and other healthcare professionals. The limited access […]

2011 Top 5 Web Design Mistakes

Designing and developing websites can seem easy but getting it right is not. Below are our top 5 mistakes that could be affecting your website right now. 1. Incorrectly Using Adobe Flash This one’s been around for years but is still a major problem. Adobe Flash allows the use of animation on the web. It […]