Medical & Pharma Digital Strategy.

Digital strategies and plans for medical & pharma organisations

Future-proofing your marketing

Creating a medical or pharma digital strategy requires a deliberate focus on identifying which digital assets and marketing channels will create most value for your organisation and deliver maximum return on investment.

Whether your goals are about patient acquisition, brand awareness, HCP engagement, a strategic approach is more likely to deliver better and sustainable results. Genetic Digital has 15 years’ experience of providing digital marketing services to a wide range of organisations within the life sciences industry.

As a specialist pharma marketing agency, our digital marketing consultants work alongside you to map out which digital assets you’re going to need to engage your audiences. We seamlessly integrate into your team to plan the design, technology and marketing as well assess the compliance requirements.

Sector experience:

Pharmaceutical & Life Sciences
CDMO, CMO, CRO
Biotech & Biomed
Medical Technology & Devices
Private Healthcare

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Audience Research
Researching your target audiences needs and online behaviour
Digital Transformation
Practical digital development & healthcare and medical marketing strategies based on solid research and industry insight
Competitor Analysis
Detailed analysis of your key competitors’ online performance and digital activities to identify their strengths and weaknesses
Compliance Strategy
Assessing what regulatory requirements will impact the development process & digital marketing activities
Digital & SEO Audits
Our team of healthcare SEO specialists review your existing strategies and suggest improvements to increase your visibility in the search results and help more potential customers find your business

Our Work

Proveca

Apps, CodeCompli, Pharma & Life Sciences, SEO & Digital Marketing, SEO Services Page, Strategy Services Page, Web Design Services Page, Websites

Developing the digital strategy and assets for a speciality pharmaceutical firm to help accelerate their expansion across Europe

Leukaemia & Lymphoma Research

Medical Device & Healthcare, SEO & Digital Marketing, SEO Services Page, Strategy Services Page

Digital marketing strategy and SEO & content marketing campaign for a leading blood cancer charity

Rosemont Pharma

Apps, Pharma & Life Sciences, SEO & Digital Marketing, Strategy Services Page, Websites

Partnering with Rosemont for over 7 years to help them raise awareness of liquid medicines and drive sales using digital channels

More examples

The ‘Right’ Strategy.

Five key pillars

There are five key variables at work in building a successful digital presence for pharma & medical brands:

Your brand. Making optimum use of your brand guidelines, design standards and overall feel to help reinforce your brand values and create synergy between all your various marketing assets.
Your audience. Understanding which groups of individuals you are trying to engage with is key to how we approach the creation of digital assets and strategy. Understanding the differing online objectives and information of patients and healthcare professionals will influence the design process.
Your objectives. Knowing what you want to achieve and establishing your specific marketing and communication objectives is key to making sure that our medical marketing consulting focuses on implementing the most effective tactics to deliver results.

Your content. More than just pages of information, content refers to tools, videos, blogs, social media, images and all other material that allow your users to interact with you. Understanding the content requirements of your end-users is essential for successful medical marketing strategies and plays a role in optimal pharma web development, medical app development and healthcare video production. We also need to make sure that any content that is displayed can be done so across multiple platforms, including smartphones, and that it also adheres to any regulatory standards.
Your visibility. How will people find your content, will they be using search engines and social networks to look for sites like yours? If so, you’ll need to develop healthcare SEO and social media marketing strategies that are driven by expertly crafted medical content writing to make sure your content is easy to discover online.

A knowledge of all five factors helps to create a pharmaceutical and medical digital strategy that will captivate all of your audiences whilst fulfilling your objectives and building your online authority.

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Pharma Marketing in the Digital Age

Read how to develop pharmaceutical omni-channel marketing strategies fit for the digital age

In this whitepaper, we will discuss the importance of maximising return on investment (ROI) for pharmaceutical digital marketing spend and provide actionable tips for optimising some of the key digital channels. We will also discuss the significance of personalisation, segmentation, automation, AI, data analysis, customer journey and experience (CX) mapping, A/B testing, experimentation, and omni-channel marketing.

By following our tips, you will transform your pharmaceutical marketing efforts and boost ROI.

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“We are beyond delighted with the new BC Care website, ‘team GD’ were able to create exactly what we asked for and the feedback from the ground has been very positive. Very much looking forward to working on future projects with them!”

Product Manager at medac Pharma UK

bc-care.co.uk

Get in touch.

Drop us a line if you’d like to discuss a new digital project with us.

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Healthcare & Pharma Marketing Experts

Genetic Digital specialise in developing digital marketing solutions for the healthcare, life sciences and pharmaceutical sectors.