Digital Strategy.

Digital marketing consultancy and planning for healthcare, medical & pharma organisations

Healthcare & pharma digital strategy

Creating a healthcare or pharma digital marketing strategy applies a deliberate focus on identifying which digital assets and marketing channels will create most value for your organisation and deliver maximum return on investment.

Whether your goals are about patient acquisition, brand awareness, HCP engagement, a strategic approach is more likely to deliver better and sustainable results.

We work alongside you to map out what digital assets you’re going to need; plan the design, technology and marketing as well assess the compliance requirements.

Solutions for:

  • Private healthcare providers
  • Pharmaceutical & biotech firms
  • Medical device manufacturers
  • University medical schools
  • Medical clinics & practices
  • Audience Research

    Researching your target audiences needs and online behaviour

  • Digital Transformation

    Practical digital development & marketing plans based on solid research and industry insights

  • Competitor Analysis

    Detailed analysis of your key competitors’ online performance and digital activities

  • Compliance Strategy

    Assessing what regulatory requirements will impact the development process & digital marketing activities

  • Digital & SEO Audits

    Reviewing your existing digital assets and marketing campaigns and suggesting improvements

Our Work

The ‘Right’ Strategy.

Five key pillars

Our approach is based on the premise there are five variables at work in building a successful digital presence for pharma, healthcare & medical brands:

  • Your brand. Making optimum use of your brand guidelines, design standards and overall feel to help reinforce your brand values and create synergy between all your various marketing assets.
  • Your audience. Understanding which groups of individuals you are trying to engage with is key to how we approach the creation of digital assets and campaigns. Different age groups will be familiar with different online destinations. Genders react differently to different colours. Being aware of these subtle (and sometimes not so subtle) differences influences the solution design process.
  • Your objectives. Knowing what you want to achieve and establishing your specific marketing and communication objectives is key to making sure that we focus on implementing the most effective tactics.
  • Your content. More than just pages of information, content refers to tools, videos, blogs, social media, images and all other material that allow your users to interact with you. Understanding the content requirements of your end-users helps to shape the design of your website, medical app, video and social media content. We also need to make sure that any content that is displayed can be done so across multiple platforms, including smartphones, and that it also adheres to any regulatory standards.
  • Your visibility. How will people find your content, will they be using search engines and social networks to look for sites like yours? If so, then you’ll need to develop a healthcare SEO and social media marketing plan, otherwise you may find that your content isn’t easy to discover online.

A knowledge of all five factors helps create a digital presence that appeals to all of your audiences whilst fulfilling your objectives and building your online authority.