The impact of user-generated content on medical and healthcare marketing
The healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media and a host of other tactics to ensure online brand recognition.
Leveraging KOLs Online
Key Opinion Leaders can be crucial for healthcare and pharmaceutical companies. Respected in their field, these “thought leaders” are usually highly experienced and qualified physicians who influence their peer’s medical practice through articles they write or presentations that they give. It’s common that pharmaceutical companies engage KOLs during the drug development process, as they can […]
Using LinkedIn to engage with HCPs
Increasingly healthcare and pharmaceutical marketing budgets are moving to online spaces. In 2010 eMarketer predicted that online pharmaceutical advertising spending would rise to $1.52 billion by 2014. In 2011 spending rose 23.3% to $1.58 billion, and eMarketer are now predicting that online pharmaceutical advertising spend is likely to reach $2.48 billion by 2016. Marketing healthcare […]
New report: Online pharmaceutical marketing impacts brand awareness
comScore inc, a worldwide leader in measuring the digital world, recently released important new results which suggest that branded pharmaceutical websites generate the highest lifts in Rx conversion and adherence. The information was deduced from comScore’s sixth annual ‘Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry’ report, which was conducted in partnership with Evolution Road […]
