Digital Health Blog
Healthcare & medical digital marketing news, insights & trends
Genetic Digital
Specialists in designing & developing websites, mobile apps and search engine marketing campaigns for private healthcare clinics and medical organisations.
Leveraging KOLs Online
/0 Comments/in Digital Marketing /by Damon LightleyKey Opinion Leaders can be crucial for healthcare and pharmaceutical companies. Respected in their field, these “thought leaders” are usually highly experienced and qualified physicians who influence their peer’s medical practice through articles they write or presentations that they give. It’s common that pharmaceutical companies engage KOLs during the drug development process, as they can […]
Developing an effective promotion strategy for your health app
/0 Comments/in App Promotion, Digital Marketing /by Damon LightleyThe mobile health app environment has seen explosive growth as consumers flock to the Apple and Google Play App Stores. Usage of health and fitness apps on Apple’s iPhone and iPad is booming, according to mobile analytics firm Flurry. Flurry tracks more than 6,800 apps in the health and fitness category, and claims that usage […]
5 Facebook Tips for Pharma and Healthcare Brands
/0 Comments/in Digital Marketing, Social Media /by Damon LightleyAs of 2011 there an estimated 800 million Facebook users, that is 1 in every 9 people on Earth, but pharma and healthcare companies beware – simply having a presence on Facebook won’t necessarily increase sales or referrals to your website. Get your Facebook strategy wrong and you could find yourself having to implement a […]
Twitter chat for pharma and health companies
/0 Comments/in Social Media /by Damon LightleyTwitter chats are one of the most useful ways for pharma and healthcare companies to engage other people in the industry as well as their potential customers. For those that are not aware of Twitter chats, they are arranged in advance with one or two hosts and at a pre-designated hashtag, which is used to […]
World’s first prescription only app
/0 Comments/in Health Apps, Medical Apps, Smartphones /by Damon LightleyTake Two Pills Twice a Day – and An App Without our mobile phones we would be lost, appointments would be missed, and our lives would fall apart. We rely on smartphones to get us up and get us through the day but are we ready to rely on them for medical advice? An innovative […]
Over half of internet users access company sponsored sites for medical advice
/0 Comments/in Digital Marketing /by Gareth HughesAn American survey has revealed that more than half of all adults look at drug company sponsored information on the internet to find information about health issues and treatments. The information was viewed on either a website or a mobile phone app that was linked directly linked with a pharmaceutical company. The survey, carried out […]
Genetic Apps Launches
/0 Comments/in Medical Apps, Smartphones /by Damon LightleyThe last 6 months has been an exciting time in Genetic Digital’s growth and we’ve established ourselves as one of the UK’s leading experts in the area of health and medical mobile app development. We’ve built some highly innovative apps for the likes of the NHS and pharmaceutical brands and we recently completed the development […]
What is the Google Hummingbird Update?
/0 Comments/in Google, Hummingbird, Search engine optimisation /by Damon LightleyNo Google haven’t started to breed hummingbirds, we’re talking about the name given to their recent update to their search engine algorithm. And although the Hummingbird is among the smallest of birds it has most certainly created a huge amount of discussion and debate within SEO and tech communities. So much so, that since the […]