Genetic Digital
  • Home
  • Web Design
  • Apps
  • SEO
  • About
  • Our Work
  • Blog
  • Contact
  • Search
  • Menu Menu

Digital Health Blog

Healthcare & medical digital marketing news, insights & trends

Leveraging KOLs Online

September 11, 2012/0 Comments/in Digital Marketing /by Damon Lightley

Key Opinion Leaders can be crucial for healthcare and pharmaceutical companies. Respected in their field, these “thought leaders” are usually highly experienced and qualified physicians who influence their peer’s medical practice through articles they write or presentations that they give. It’s common that pharmaceutical companies engage KOLs during the drug development process, as they can […]

Read more

Developing an effective promotion strategy for your health app

October 15, 2019/0 Comments/in App Promotion, Digital Marketing /by Damon Lightley

The mobile health app environment has seen explosive growth as consumers flock to the Apple and Google Play App Stores. Usage of health and fitness apps on Apple’s iPhone and iPad is booming, according to mobile analytics firm Flurry. Flurry tracks more than 6,800 apps in the health and fitness category, and claims that usage […]

Read more

5 Facebook Tips for Pharma and Healthcare Brands

November 22, 2011/0 Comments/in Digital Marketing, Social Media /by Damon Lightley

As of 2011 there an estimated 800 million Facebook users, that is 1 in every 9 people on Earth, but pharma and healthcare companies beware – simply having a presence on Facebook won’t necessarily increase sales or referrals to your website. Get your Facebook strategy wrong and you could find yourself having to implement a […]

Read more

Twitter chat for pharma and health companies

March 27, 2012/0 Comments/in Social Media /by Damon Lightley

Twitter chats are one of the most useful ways for pharma and healthcare companies to engage other people in the industry as well as their potential customers. For those that are not aware of Twitter chats, they are arranged in advance with one or two hosts and at a pre-designated hashtag, which is used to […]

Read more

World’s first prescription only app

January 15, 2014/0 Comments/in Health Apps, Medical Apps, Smartphones /by Damon Lightley

Take Two Pills Twice a Day – and An App Without our mobile phones we would be lost, appointments would be missed, and our lives would fall apart. We rely on smartphones to get us up and get us through the day but are we ready to rely on them for medical advice? An innovative […]

Read more

Over half of internet users access company sponsored sites for medical advice

February 2, 2012/0 Comments/in Digital Marketing /by Gareth Hughes

An American survey has revealed that more than half of all adults look at drug company sponsored information on the internet to find information about health issues and treatments. The information was viewed on either a website or a mobile phone app that was linked directly linked with a pharmaceutical company. The survey, carried out […]

Read more

Genetic Apps Launches

December 20, 2013/0 Comments/in Medical Apps, Smartphones /by Damon Lightley

The last 6 months has been an exciting time in Genetic Digital’s growth and we’ve established ourselves as one of the UK’s leading experts in the area of health and medical mobile app development. We’ve built some highly innovative apps for the likes of the NHS and pharmaceutical brands and we recently completed the development […]

Read more

What is the Google Hummingbird Update?

October 11, 2013/0 Comments/in Google, Hummingbird, Search engine optimisation /by Damon Lightley

No Google haven’t started to breed hummingbirds, we’re talking about the name given to their recent update to their search engine algorithm. And although the Hummingbird is among the smallest of birds it has most certainly created a huge amount of discussion and debate within SEO and tech communities. So much so, that since the […]

Read more
Page 3 of 13‹12345›»

Recent Posts

  • Top tips for developing an effective digital presence for your healthcare practice in 2020
  • How to shoot video for your medical practice in 2020
  • An introduction to healthcare & medical digital marketing
  • The importance of audience profiling when building a medical website
  • A Quick Guide To Healthcare Twitter Hashtags

Categories

  • App Promotion
  • Awards
  • Digital Health
  • Digital Marketing
  • Digital Strategy
  • E-Details
  • Google
  • Google Analytics
  • HCPs
  • Health Apps
  • Hummingbird
  • LinkedIn
  • Local SEO
  • Medical Apps
  • News
  • Penguin
  • QR Codes
  • Search Engine Marketing
  • Search engine optimisation
  • Smartphones
  • Social Media
  • Twitter
  • Uncategorised
  • Video
  • Web Analytics
  • Web Design

Genetic Digital

Specialists in designing & developing websites, mobile apps and search engine marketing campaigns for private healthcare clinics and medical organisations.

Latest Tweet

Tweets by @geneticdigital

Quick Nav

  • About
  • App Consultancy
  • Blog
  • Contact
  • Home
  • Our Work
  • SEO
  • Web Design
    • Pharma web design
    • Websites for clinics
    • Websites for doctors
Copyright © 2019 Genetic Digital. All Rights Reserved.    Privacy Policy  Cookie Policy  Site Map
  • Twitter
  • LinkedIn
Scroll to top