Leukaemia & Lymphoma Research.
Search engine optimisation and PPC advertising campaigns
Their mission is to eradicate blood cancer, through research and related patient activities. LLR wanted to develop campaigns to promote and assist research into all aspects of blood cancers and advance the public understanding of blood cancers. The specific objectives were to:
Our strategy was to split their audience into 4 target markets (patients, donors, healthcare professionals and the public) and develop specific campaigns to reach each audience. We focused on content optimisation to improve the site’s relevance and content syndication to help build LLR’s online authority. Our specific tactics included:
Working in partnership with Leukaemia & Lymphoma Research we’ve achieved the following:
“Genetic Digital impressed us with their understanding of healthcare SEO strategy and their bespoke approach to our needs. Their initial strategy suggestions were followed through with high quality planning and execution of our search engine optimisation campaign, and we’re very happy with the results they’ve achieved. We enjoy an open, collaborative relationship and certainly feel that working with Genetic Digital was the right decision to help us beat blood cancer.”
Head of Marketing Services, Leukaemia & Lymphoma Research