Goodbye Doctor Google, Hello Consultant ChatGPT

As AI chatbots become more popular, users are turning away from chaotic Google searches in favour of clearer, calmer health advice. Find out why ChatGPT is becoming the go-to digital health companion.

What is the Google Hummingbird Update?

No Google haven’t started to breed hummingbirds, we’re talking about the name given to their recent update to their search engine algorithm. And although the Hummingbird is among the smallest of birds it has most certainly created a huge amount of discussion and debate within SEO and tech communities. So much so, that since the […]

Google Analytics no longer providing organic keyword data

Many of you may have noticed that for some time now that Google Analytics has been showing the “(not provided)” message in the keyword data section. And while the (not provided) tag was annoying, we still had enough organic keyword data to help us assess the effectiveness of our SEO strategy and measure visits and […]

How Google’s ‘Penguin’ is changing the face of SEO

Google’s latest update to its algorithm, dubbed ‘Penguin’, was only released on 24th April, but has already had a huge impact on hundreds of companies over the last few months and the way in which they strategise their search engine optimisation efforts. The update is designed to counter web spam and over optimisation, by penalising […]

Google’s Venice update – will your healthcare website sink or swim?

Google is the process of rolling out its new Venice update all part of its “40 changes for February” project. So what is the Venice update and how will it impact your healthcare SEO strategy? In a nutshell ‘Venice’ is all about Google serving up more locally relevant websites in its search results, well that […]

New Google search update raises privacy concerns

Two weeks ago Google changed the nature of search with its Search Plus Your World update which adds social media results to its search returns. This evolution in the way search engines work is an acknowledgement of the fact that consumers continue to move their internet activity onto social media networks.  While the update was […]

Maximise your budget with effective campaign tracking

It can be hard to understand why something you can’t see can be one of the most important elements of your campaign. But that’s exactly the case with analytics: They’re never visible to the user but they can have a significant impact on what a user does and how your website functions. Used properly, they […]

Kung Fu Panda – “This Time Its Personal” – Google Panda Survival Guide

So it’s now almost 6 months since Google rolled out their Panda update and boy has it caused some furore. This Panda has kicked some butt alright, the thread over on Webmaster World has spanned to over 250 messages –  and plenty of website owners are not happy with this particular algo update. Anyway I […]