Leukaemia & Lymphoma Research award digital marketing contract to Genetic Digital

After a competitive pitch, healthcare digital marketing experts, Genetic Digital have been chosen to become Leukaemia & Lymphoma Research’s digital marketing partner.

Genetic Digital will provide a range of digital marketing services, including search engine optimisation, pay per click, display advertising and social media marketing to drive awareness of the organisation’s blood cancer research, patient information guides, sporting events and help to increase the volume and value of online donations.

Mark Wilson, Head of Marketing Services at Leukaemia & Lymphoma Research said he awarded the contract because “Genetic Digital interrogated our brief and truly understood our needs. They have proposed a partnership way of working that will achieve lasting solutions rather than committing our resources to a short-term media spend approach. This will allow us to use our digital marketing budget intelligently to deliver a much greater impact for blood cancer patients.”

Damon Lightley, Director and founder of Genetic Digital commented: “this is an exciting client win for us. 1 in 10 children still die from their leukaemia and those who survive will go through years of painful and toxic treatment, so we’re delighted to be involved in helping to promote such a worthwhile health related cause.”

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