The impact of user-generated content on medical and healthcare marketing
The healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media and a host of other tactics to ensure online brand recognition.
An introduction to healthcare & medical digital marketing
The use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.
How Google’s ‘Penguin’ is changing the face of SEO
Google’s latest update to its algorithm, dubbed ‘Penguin’, was only released on 24th April, but has already had a huge impact on hundreds of companies over the last few months and the way in which they strategise their search engine optimisation efforts. The update is designed to counter web spam and over optimisation, by penalising […]
Pharmaceutical marketing faces a ‘hurricane of change’
A report by the global management consultancy firm Booz and Company shows that senior executives within the pharmaceutical industry believe the business model is broken and that the industry needs to adapt marketing strategies appropriate for the digital age. The critical nature of the state of sales and marketing within the industry was revealed by […]
Over half of internet users access company sponsored sites for medical advice
An American survey has revealed that more than half of all adults look at drug company sponsored information on the internet to find information about health issues and treatments. The information was viewed on either a website or a mobile phone app that was linked directly linked with a pharmaceutical company. The survey, carried out […]
New Google search update raises privacy concerns
Two weeks ago Google changed the nature of search with its Search Plus Your World update which adds social media results to its search returns. This evolution in the way search engines work is an acknowledgement of the fact that consumers continue to move their internet activity onto social media networks. While the update was […]
FDA releases new off-label social media guidelines
The United States’ Food and Drug Administration (FDA) concluded 2011 by announcing new social media marketing guidelines for pharmaceutical companies. The FDA released its “Guidance for Industry Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices” document, which mentions Twitter and YouTube. The 15-page guidance document addresses off-label information, telling pharma […]
Pfizer and Grunenthal bag brand new digital pharma awards
Pharma giants Pfizer and Grunenthal have won a new award for excellence in digital pharma marketing. Senior employees at the two companies were winners at the PharmaTimes Marketeer of the Year Awards. Grunenthal’s UK Senior Marketing Manager Matt Lowe was named Digital Innovator in the UK, while Pfizer’s European Brand Director Robert Collingbourne was awarded […]
MHRA wins award for digital communications output
A medical device and drug email alerting service has been honoured with an award for its achievements. The Medicines and Healthcare products Regulatory Agency (MHRA) runs a free healthcare alerting service via its website consisting of 74 content channels covering a wide range of topics including safety and regulatory information and latest news. Users can […]
The value of digital marketing in a high-cost environment
The cost of developing new drugs has increased dramatically whilst the number of drugs in late-stage development has continued to decrease. According to a new report by professional services firm Deloitte on the world’s 12 largest pharmaceutical companies, the average cost of bringing a product to market rose by more than 25% to more than […]
