Digital channels take lion’s share of pharma marketers’ media mix
Digital channels are finally starting to overtake traditional channels in their share of pharmaceutical product teams’ overall media mix. According to a study by consulting firm Cutting Edge Information called Pharmaceutical Digital Marketing and Social Media: Managing Growth, Mitigating Risk and Mastering Strategy, digital channels formed 54.7% of drug companies’ media mix this year, compared […]
Pharma company uses YouTube game to heighten brand awareness
A pharmaceutical company in the States is getting its message across via the innovative use of YouTube videos. Zyrtec, a Stateside allergy medication, used the video channel as a forum for launching a social media game in order to raise awareness of the brand. It launched a YouTube game called Parks Unleashed on 5 September, […]
Google expert says that pharma companies ‘are not leveraging’ the internet
Pharmaceutical companies are not leveraging the potential of the internet for digital marketing, according to an expert from Google. Jens Monsees, head of consumer goods and healthcare at Google, told an audience at the PharmaTimes Digital meeting that there were numerous areas where pharmaceutical organisations could do more to optimise its presence online. He said […]
New social media guide published to help doctors get online
An online healthcare directory based in the US has published a free online guide aimed at doctors to help them understand how they can use social media, an aspect of web technology that many healthcare organsiations have yet to exploit to the full for healthcare and pharma marketing. Avvo, which provides listings and ratings for […]
More people using the internet for health enquiries
More and more people are now prepared to share personal health information online in order to achieve a diagnosis and help. According to new research by Simplyhealth, the private health insurance provider, more than half of people say that they would rather look up their health issues on the internet than immediately seek help from […]
Pharma social media sites get own Wiki
More and more pharmaceutical companies are realising the importance of digital marketing and are establishing a presence on social media websites. With so many organisations taking part on the online pharma revolution, it can be difficult to keep track of who is online and where. An American blogger has come up with a way to […]
Bayer found guilty of first pharma social media breach
Bayer has been found guilty of the first digital marketing breach of the ABPI’s Code of Practice. The chemical and pharmaceutical company was reprimanded over its use of Twitter. Specifically, two of its product-related tweets were seen by the Prescription Medicines Code of Practice Authority (PMCPA) to have promoted prescription-only medicines to the public. The tweets […]
POZEN sets up first-ever digital advisory board
An American pharmaceutical company has set a new precedent in the industry by forming a panel of digital experts to help it progress its commercial plans. POZEN Inc, which is headquartered in North Carolina, USA, announced the formation of its POZEN Digital Advisory Board. The board consists of digital thought-leaders within and outside of the […]
ABPI releases social media marketing guidelines
Pharmaceutical companies can implement social media marketing with more confidence thanks to new guidance issued by the Association of the British Pharmaceutical Industry (ABPI). The ABPI social media guidelines suggest best practice for managing events and pharmaceutical data via social media and the internet in general. They also provide a useful framework for pharmaceutical marketing […]
