Leveraging KOLs Online
Key Opinion Leaders can be crucial for healthcare and pharmaceutical companies. Respected in their field, these “thought leaders” are usually highly experienced and qualified physicians who influence their peer’s medical practice through articles they write or presentations that they give. It’s common that pharmaceutical companies engage KOLs during the drug development process, as they can […]
Using LinkedIn to engage with HCPs
Increasingly healthcare and pharmaceutical marketing budgets are moving to online spaces. In 2010 eMarketer predicted that online pharmaceutical advertising spending would rise to $1.52 billion by 2014. In 2011 spending rose 23.3% to $1.58 billion, and eMarketer are now predicting that online pharmaceutical advertising spend is likely to reach $2.48 billion by 2016. Marketing healthcare […]
Pfizer and Grunenthal bag brand new digital pharma awards
Pharma giants Pfizer and Grunenthal have won a new award for excellence in digital pharma marketing. Senior employees at the two companies were winners at the PharmaTimes Marketeer of the Year Awards. Grunenthal’s UK Senior Marketing Manager Matt Lowe was named Digital Innovator in the UK, while Pfizer’s European Brand Director Robert Collingbourne was awarded […]
The value of digital marketing in a high-cost environment
The cost of developing new drugs has increased dramatically whilst the number of drugs in late-stage development has continued to decrease. According to a new report by professional services firm Deloitte on the world’s 12 largest pharmaceutical companies, the average cost of bringing a product to market rose by more than 25% to more than […]
Pharma company uses YouTube game to heighten brand awareness
A pharmaceutical company in the States is getting its message across via the innovative use of YouTube videos. Zyrtec, a Stateside allergy medication, used the video channel as a forum for launching a social media game in order to raise awareness of the brand. It launched a YouTube game called Parks Unleashed on 5 September, […]
Google expert says that pharma companies ‘are not leveraging’ the internet
Pharmaceutical companies are not leveraging the potential of the internet for digital marketing, according to an expert from Google. Jens Monsees, head of consumer goods and healthcare at Google, told an audience at the PharmaTimes Digital meeting that there were numerous areas where pharmaceutical organisations could do more to optimise its presence online. He said […]
Healthcare trust could stream meetings on YouTube
Scottish healthcare bosses are considering broadcasting their board meetings on YouTube in a bid to boost public interest in their work. NHS Lothian wants to increase public involvement in its business and particularly wants to see more members of the public attending their bi-monthly meetings. Their meetings typically involve debate and decisions involving hundreds of […]
