The importance of audience profiling when building a medical website
Audience profiling is a key aspect to consider before building a medical website, and arguably it is even more important with medical & healthcare digital marketing projects, as it helps to determine what regulatory factors will need to be taken into consideration as part of the development approach
Twitter chat for pharma and health companies
Twitter chats are one of the most useful ways for pharma and healthcare companies to engage other people in the industry as well as their potential customers. For those that are not aware of Twitter chats, they are arranged in advance with one or two hosts and at a pre-designated hashtag, which is used to […]
Access Pfizer for Professionals launches for UK pharmacies
Pfizer has launched a new website design aimed at increasing its direct reach and interaction with UK dispensing chemists. The site accesspfizer.co.uk was developed following an in-depth survey of 200 pharmacists and will replace will the current pfizerdtp.co.uk as a one-stop-shop providing information on Pfizer products for pharmacists and other healthcare professionals. The limited access […]
A digital audit to discover why your pharmaceutical business website is not receiving traffic
There is nothing more frustrating for a pharmaceutical or health care company than having invested significant resources into building a website and establishing a social media presence for it to result in a disappointing traffic flow. Unfortunately however, this is all too common as an attractive website and a good company reputation is no guarantee […]
Leading pharmaceutical company to launch Facebook game
Online games are not an area that would normally be associated with the pharmaceutical industry but in March, leading international drug company Boehringer Ingelheim will launch a new interactive game on Facebook. The trading card style game, known as ‘Syrum’, will see players work from their laboratories as they bid to develop medicines that will […]
Lloydspharmacy to offer digital drug-taking pack
Lloyds pharmacy has teamed up with a US digital pharmaceutical company to offer a product aimed at helping patients keep on top of their pill-taking routines. Proteus Biomedical has teamed with the chain of chemists to launch its first commercial product, Helius. Helius includes a mobile health app, sensor-enabled pills, and a peel-and-stick patch that […]
FDA releases new off-label social media guidelines
The United States’ Food and Drug Administration (FDA) concluded 2011 by announcing new social media marketing guidelines for pharmaceutical companies. The FDA released its “Guidance for Industry Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices” document, which mentions Twitter and YouTube. The 15-page guidance document addresses off-label information, telling pharma […]
