An introduction to healthcare & medical digital marketing
The use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.
Using LinkedIn to engage with HCPs
Increasingly healthcare and pharmaceutical marketing budgets are moving to online spaces. In 2010 eMarketer predicted that online pharmaceutical advertising spending would rise to $1.52 billion by 2014. In 2011 spending rose 23.3% to $1.58 billion, and eMarketer are now predicting that online pharmaceutical advertising spend is likely to reach $2.48 billion by 2016. Marketing healthcare […]
FDA releases new off-label social media guidelines
The United States’ Food and Drug Administration (FDA) concluded 2011 by announcing new social media marketing guidelines for pharmaceutical companies. The FDA released its “Guidance for Industry Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices” document, which mentions Twitter and YouTube. The 15-page guidance document addresses off-label information, telling pharma […]
Digital channels take lion’s share of pharma marketers’ media mix
Digital channels are finally starting to overtake traditional channels in their share of pharmaceutical product teams’ overall media mix. According to a study by consulting firm Cutting Edge Information called Pharmaceutical Digital Marketing and Social Media: Managing Growth, Mitigating Risk and Mastering Strategy, digital channels formed 54.7% of drug companies’ media mix this year, compared […]
Doctors need to use social media more, says report
Doctors are more likely to use social media channels for education and communicating with fellow healthcare professionals than they are for interacting with their patients and taking advantage of possible digital marketing opportunities offered by social media. According to a new report from American consulting firm CSC, doctors are reluctant to use social media channels […]
New social media guide published to help doctors get online
An online healthcare directory based in the US has published a free online guide aimed at doctors to help them understand how they can use social media, an aspect of web technology that many healthcare organsiations have yet to exploit to the full for healthcare and pharma marketing. Avvo, which provides listings and ratings for […]
Nearly all young adults connected via social networking sites
A total of 91% of young adults in the UK are connected to social networking sites. According to new research from the Office of National Statistics (ONS), half of all web users are also accessing the internet via their mobile phone. The ONS opinions survey also reveals that 45% of internet users have accessed the […]
Pharma social media sites get own Wiki
More and more pharmaceutical companies are realising the importance of digital marketing and are establishing a presence on social media websites. With so many organisations taking part on the online pharma revolution, it can be difficult to keep track of who is online and where. An American blogger has come up with a way to […]
ABPI releases social media marketing guidelines
Pharmaceutical companies can implement social media marketing with more confidence thanks to new guidance issued by the Association of the British Pharmaceutical Industry (ABPI). The ABPI social media guidelines suggest best practice for managing events and pharmaceutical data via social media and the internet in general. They also provide a useful framework for pharmaceutical marketing […]
