Website Design & Development

Pharma, Healthcare & Medical Website Design Services

Our approach is based on the premise there are fivevariables at work in implementing a successful website design for Pharma, Healthcare & Medical brands :

  1. Your brand. Making optimum use of your imagery, colours, design standards and overall feel help reinforce your brand values and create synergy between your online and offline marketing material.
  2. Your audience. Who your site is aimed at is key to how we approach the design. Different age groups will be familiar with different online destinations. Genders react differently to different colours. Being aware of these subtle (and sometimes not so subtle) differences influences the design process.
  3. Your objectives. What you want your site to achieve is key to where calls to action are placed and how navigation is structured. Establishing your site objectives is key to making it a useful business tool, not just a pretty shop front.
  4. Your content. More than just pages of information, content refers to tools, videos, blogs, forums, images and all other material that make up a rich site. Understanding the content requirement helps shapes the site architecture and allows for designs that can grow to accommodate future growth.
  5. Adhering to compliance procedures such as the ABPI and PAGB codes of practice.

A knowledge of all five factors helps create a website that appeals to your audience whilst fulfilling your objectives and reinforcing your company image. Therefore, before we start any design work we take time to learn about each of these factors. We focus on familiarising ourselves with your brand guidelines, learning about your audience, establishing your objectives and discovering your content.

Techniques & Technologies

Equally important to the success of a project is the techniques we employ to build your site and the technologies we use. Wherever possible, we use widely deployable, open source, industry standard tools and technologies ensuring you are never tied to proprietary software and are free to host your site where you wish.

All websites we build are constructed using W3C compliant code and are ‘search engine friendly’ which aids indexing by search engines and helps ensure it looks the same on different computers using different web browsers.

Sites are template driven so your design is separate from your content. This means you are free to make small or significant design changes to your site without the need to re-engineer your content.

Templates are built using XHTML and CSS allowing content to be presented in the order most relevant to search engines. Using this technique can directly contribute to better positioning in search engine results pages and helps to ensure that the website renders properly on smartphones, mobile devices and tablet PCs.

Sites are built using an open source Content Management System (CMS) which allows for an expandable, plug-in type architecture ensuring that as business needs grow, future functionality can be planned and incorporated in a way that can take advantage of modern technology. It also ensures you have full control over the site content without having to rely on third parties to make changes for you. Some of the systems we use are:

  • WordPress. Although primarily blog software, WordPress is capable of managing an entire site and is very easy to use. Our own site runs on WordPress and the latest version includes more features similar to those of other CMS tools.
  • Joomla. For sites with bespoke requirements such as product catalogues Joomla is a comprehensive and adaptable choice but with a slightly steeper learning curve.
  • Drupal. The most difficult to use because it’s the most complex. Drupal is useful for very complex projects where WordPress or Joomla are not expandable enough.
  • Magento. A comprehensive and widely used ecommerce platform for use where the focus is on online sales and store fronts.

Using a CMS to self-administer a website greatly reduces maintenance overheads and allows for updates to be made at the client’s convenience. They are designed for non-technical users and do not require software to be installed.

Online Marketing & Search Engine Optimisation

As part of our website design service we can also offer an online marketing service to help promote your website to your various target audiences. Our online marketing services include:

  • Search Engine Optimisation (SEO)
  • Pay Per Click Advertising (PPC)
  • Email Marketing
  • Online Media Planning & Buying
  • Social Media Marketing

Tracking & Measurement

As part of our website development process we also ensure that your website has the ability to track visitor numbers, engagement and conversions. This will help you to measure the performance of your webiste and your ROI. Typically this involves using free web analytics software like Google Analytics, but we can also incorporate other tracking scripts from providers like Omniture, Web Trends, Call Analytics and Core Metrics into the website source code.

Website Design Case Studies

Read our case studies about how we helped clients like Rosemont Pharmaceuticals, Smiths Medical and SwallowingDifficulties.com develop their website and implement digital campaigns to help them achieve their digital marketing objectives.

“We’ve worked with the team for a number of years and trust the advice and solutions they offer. I always know what’s going on and I’m never left feeling confused by techno speak. Their approach to projects is solid, based on research with realistic objectives. I’ve recommended their services to others and would happily do so again.”

Jan Flynn, Marketing Manager, Rosemont Pharmaceuticals – http://www.rosemontpharma.com