Britannia Pharmaceuticals.

SEO, Google Adwords & LinkedIn marketing campaign

  • Strategy

    Developing the keyword strategy and identifying which channels to use to reach international audiences

  • Ad Creative

    Producing the ad creative and content assets for the pay per click marketing and LinkedIn advertising campaigns

  • Landing Pages

    Developing the landing pages for the campaigns and setting up tracking mechanisms to measure performance

  • SEO

    Managing an on-going pharma SEO campaign to help increase the organisation’s visibility in the organic search results

Project Description

Britannia Pharmaceuticals Limited is a speciality pharma company focusing on the research and development of Parkinson’s drugs.

Britannia wanted to develop an international campaign to build brand awareness and grow their prospect database.

  • Drive HCPs to their corporate site so that they can learn more about their Parkinson’s Disease treatments, research and congress attendance
  • Drive patients and carers to the Parkinson Hub website so that they can access the latest news and information on Parkinson’s disease.
  • Raise awareness of their presence at key medical conferences across the globe
  • Improve their organic rankings on Google UK and Google US

Our Solution

Our strategy was to develop a highly targeted, international campaign that would drive HCPs and patients to the correct website. Our specific tactics included:

  • Identifying key phrases used by HCPs and patients
  • Managing an international Google Adwords campaign
  • Implementing a healthcare SEO campaign targeting the UK and USA
  • Creating an international display advertising campaign on LinkedIn
  • Developing ABPI compliant landing pages designed to convert visitors
  • Measuring campaign performance using Google Analytics

PM Society Finalist“The results of the campaign were excellent and as such we decided to extend this campaign for a further 12 months with Genetic Digital. They are very responsive and they certainly know their stuff when it comes to healthcare digital marketing. We were also delighted that our campaign was shortlisted as a finalist at the PM Society Awards.”

Media Manager, Britannia Pharmaceuticals