Britannia Pharmaceuticals
SEO, Google Adwords & LinkedIn marketing campaign for a company developing Parkinson’s therapies
SEO, Google Adwords & LinkedIn marketing campaign for a company developing Parkinson’s therapies
Britannia Pharmaceuticals Limited is a niche pharmaceutical company. Their primary area of expertise is in the research and development of Parkinson’s drugs. Britannia wanted to develop an international campaign to build brand awareness and grow their prospect database. The specific objectives were to:
As well as building awareness, our strategy was to develop a highly targeted, performance driven international campaign that would drive oncology consultants and patients to the correct destination. We focused on using Google Adwords pay per click (PPC) and search engine optimisation (SEO) because of its vast international reach and keyword targeting and LinkedIn display advertising so we could more precisely target HCPs. Our specific tactics were to:
Client Testimonial
“The results of the campaign were excellent and as such we decided to extend this campaign for a further 12 months with Genetic Digital. They are very responsive and they certainly know their stuff when it comes to healthcare digital marketing. We were also delighted that our campaign was shortlisted as a finalist at the PM Society Awards.”
Media Manager, Britannia Pharmaceuticals