Martindale Pharma
Design & development of 5 websites to support Martindale’s growth ambitions
Relationship Description
Martindale Pharma are market leaders in the manufacture and supply of speciality pharmaceuticals and services for healthcare professionals in the UK and worldwide.
The business was recently acquired by Ethypharm and prior to the acquisition Genetic Digital had been Martindale’s primary digital partner.
During our 6-year relationship we designed and developed 5 websites for Martindale. This included their corporate website, a recruitment tool and 4 other product sites. Each site needed to reflect Martindale’s brand values; be easy to update and built to be scalable so each website could adapt in-line with the organisation’s growth plans.
Development of the corporate website
When we developed Martindale’s corporate website, our brief was to redesign and build a website taking the new brand guidelines and translating them to the online environment. It needed to portray the business as dynamic and forward thinking with a clear focus on key sectors, transparency and e-commerce. The project also had 4-week delivery schedule.
The website had to:
- Show Martindale Pharma as a dynamic industry leader
- Be easy to navigate
- Include the core product range and price list
- Search engine optimised
- Be easy to update and maintain
- Comply with the ABPI code of practice in terms of promoting POMs
- Be mobile friendly (using responsive design)
Our approach
- Conduct research into who would be using the website and how
- Perform a competitor benchmarking exercise
- Map, wireframe and test new website structure
- Produce bespoke technical specifications
- Develop bespoke technical components
- Research and develop a content strategy
- Develop content
- Design conceptual representations
- Produce fully compliant WordPress templates
- Compile new website in content management system
- Test, launch & maintain
WordPress CMS
Custom Development
Mobile Friendly
