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Martindale Pharma Website Design

ABPI compliant web development for a speciality pharmaceuticals manufacturer


Martindale Pharma are market leaders in the manufacture and supply of speciality pharmaceuticals and services for healthcare professionals in the UK and worldwide. A recent acquisition, rebranding and a lack of functionality meant their web presence was no longer representative of the business.

Our brief was to redesign and build a website taking the new brand guidelines and translating them to the online environment. It needed to portray the business as dynamic and forward thinking with a clear focus on key sectors, transparency and e-commerce. The project also had 4-week delivery schedule.

The website had to:

  • Show Martindale Pharma as a dynamic industry leader
  • Make the five business sectors clearly accessible from the home page
  • Be easy to navigate
  • Include the core product range and price list
  • Have online ordering
  • Search engine optimised
  • Be easy to update and maintain
  • Comply with the ABPI code of practice in terms of promoting POMs
  • Be mobile friendly (using responsive design)

The new, contemporary design has a strong focus on their continued international expansion and core business areas. The site is driven by a WordPress content management system with plenty of static content and a dynamic news area. It has a comprehensive careers section that allows internal staff to easily post jobs and for people to apply for them online including uploading their CV.


The Solution
  • Conduct research into who would be using the website and how
  • Perform a competitor benchmarking exercise
  • Map, wireframe and test new website structure
  • Produce bespoke technical specifications
  • Develop bespoke technical components
  • Research and develop a content strategy
  • Develop content
  • Design conceptual representations
  • Produce fully compliant CSS HTML 5 templates
  • Compile new website in content management system
  • Test, launch & maintain


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