Helping Martindale develop the right digital strategy and assets to help drive expansion and get acquired
The business was acquired by Ethypharm and prior to the acquisition Genetic Digital had been Martindale’s lead digital partner.
During our 6-year relationship as their pharma marketing agency, we designed and developed 5 websites for Martindale. This included their corporate website, a recruitment tool and 4 other product websites. Each site needed to reflect Martindale’s brand values; be easy to update and built to be scalable so each website could adapt in-line with the organisation’s growth plans.
“Genetic Digital were very easy to work with. I had a close relationship with Gareth and I knew that he’d always just take care of things and get the job done. The website and all the other aspects of digital that they were responsible for were always well executed and compared to the other so called digital agencies they were genuine experts and never let me down.”
Michael Clark, Chief Marketing Officer, Martindale Pharma