Martindale Pharma.

Helping Martindale develop the right digital strategy and assets to help drive expansion and get acquired

  • Strategy

    Helping Martindale to define the types of digital assets that would help them to achieve their business objectives

Project Description

Martindale Pharma are market leaders in the manufacture and supply of speciality pharmaceuticals and services for healthcare professionals in the UK and worldwide.

The business was acquired by Ethypharm and prior to the acquisition Genetic Digital had been Martindale’s lead digital partner.

Our Solution

During our 6-year relationship as their pharma marketing agency, we designed and developed 5 websites for Martindale. This included their corporate website, a recruitment tool and 4 other product websites. Each site needed to reflect Martindale’s brand values; be easy to update and built to be scalable so each website could adapt in-line with the organisation’s growth plans.

“Genetic Digital were very easy to work with. I had a close relationship with Gareth and I knew that he’d always just take care of things and get the job done.  The website and all the other aspects of digital that they were responsible for were always well executed and compared to the other so called digital agencies they were genuine experts and never let me down.”

Michael Clark, Chief Marketing Officer, Martindale Pharma