Martindale Pharma are market leaders in the manufacture and supply of speciality pharmaceuticals and services for healthcare professionals in the UK and worldwide. A recent acquisition, rebranding and a lack of functionality meant their web presence was no longer representative of the business.

Our brief was to redesign and build a website taking the new brand guidelines and translating them to the online environment. It needed to portray the business as dynamic and forward thinking with a clear focus on key sectors, transparency and e-commerce. The project also had 4-week delivery schedule.

The website had to:

• Show Martindale Pharma as a dynamic industry leader
• Make the five business sectors clearly accessible from the home page
• Be easy to navigate
• Include the core product range and price list
• Have online ordering
• Search engine optimised
• Be easy to update and maintain
• Comply with the ABPI code of practice in terms of promoting POMs
• Be mobile friendly (using responsive design)

The new, contemporary design has a strong focus on their continued international expansion and core business areas. The site is driven by a WordPress content management system with plenty of static content and a dynamic news area. It has a comprehensive careers section that allows internal staff to easily post jobs and for people to apply for them online including uploading their CV.

The Solution

• Conduct research into who would be using the website and how
• Perform a competitor benchmarking exercise
• Map, wireframe and test new website structure
• Produce bespoke technical specifications
• Develop bespoke technical components
• Research and develop a content strategy
• Develop content
• Design conceptual representations
• Produce fully compliant CSS HTML 5 templates
• Compile new website in content management system
• Test, launch & maintain

www.martindalepharma.co.uk