Martindale Pharma
Website design & development for Martindale’s unlicensed medicines division
Project Description
Martindale Pharma are market leaders in the manufacture and supply of speciality pharmaceuticals and services for healthcare professionals in the UK and worldwide. A recent acquisition, rebranding and a lack of functionality meant their web presence was no longer representative of the business.
Our brief was to redesign and build a website taking the new brand guidelines and translating them to the online environment. It needed to portray the business as dynamic and forward thinking with a clear focus on key sectors, transparency and e-commerce. The project also had 4-week delivery schedule.
The website had to:
- Show Martindale Pharma as a dynamic industry leader
- Be easy to navigate
- Include the core product range and price list
- Search engine optimised
- Be easy to update and maintain
- Comply with the ABPI code of practice in terms of promoting POMs
- Be mobile friendly (using responsive design)
Our Approach
- Conduct research into who would be using the website and how
- Perform a competitor benchmarking exercise
- Map, wireframe and test new website structure
- Produce bespoke technical specifications
- Develop bespoke technical components
- Research and develop a content strategy
- Develop content
- Design conceptual representations
- Produce fully compliant WordPress templates
- Compile new website in content management system
- Test, launch & maintain
WordPress CMS
Custom Development
Mobile Friendly
