Communicating with Physicians on the Internet, What Healthcare Companies Need to Know.
There is no doubt that more and more doctors are coming around to the use of the digital world – according to Simon Grime Managing Director of Communications for Doctor.net.uk the UK’s largest and most active network of medical professionals. Over 40,000 doctors engage with Doctors.net.uk each day – that’s over 25% of all UK […]
How will Doctor’s communicate on the Internet with their patients in the future?
In an article written by Noah Shachtman in 2001 he stated that – most doctors view the Internet as a waste of time. His source was a report released by Forrester Research. He said, “With fortunes being sunk into e-healthcare ventures, just how – and how quickly the medical profession goes online is a multi-billion […]
Communicating with Physicians Online, What Healthcare Companies Need to Know.
There is no doubt that more and more doctors are coming around to the use of the digital world – according to Simon Grime Managing Director of Communications for Doctor.net.uk the UK’s largest and most active network of medical professionals. Over 40,000 doctors engage with Doctors.net.uk each day – that’s over 25% of all UK […]
Leveraging KOLs Online
Key Opinion Leaders can be crucial for healthcare and pharmaceutical companies. Respected in their field, these “thought leaders” are usually highly experienced and qualified physicians who influence their peer’s medical practice through articles they write or presentations that they give. It’s common that pharmaceutical companies engage KOLs during the drug development process, as they can […]
Using LinkedIn to engage with HCPs
Increasingly healthcare and pharmaceutical marketing budgets are moving to online spaces. In 2010 eMarketer predicted that online pharmaceutical advertising spending would rise to $1.52 billion by 2014. In 2011 spending rose 23.3% to $1.58 billion, and eMarketer are now predicting that online pharmaceutical advertising spend is likely to reach $2.48 billion by 2016. Marketing healthcare […]
New report: Online pharmaceutical marketing impacts brand awareness
comScore inc, a worldwide leader in measuring the digital world, recently released important new results which suggest that branded pharmaceutical websites generate the highest lifts in Rx conversion and adherence. The information was deduced from comScore’s sixth annual ‘Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry’ report, which was conducted in partnership with Evolution Road […]
Pharmaceutical marketing faces a ‘hurricane of change’
A report by the global management consultancy firm Booz and Company shows that senior executives within the pharmaceutical industry believe the business model is broken and that the industry needs to adapt marketing strategies appropriate for the digital age. The critical nature of the state of sales and marketing within the industry was revealed by […]
Over half of internet users access company sponsored sites for medical advice
An American survey has revealed that more than half of all adults look at drug company sponsored information on the internet to find information about health issues and treatments. The information was viewed on either a website or a mobile phone app that was linked directly linked with a pharmaceutical company. The survey, carried out […]
Lloydspharmacy to offer digital drug-taking pack
Lloyds pharmacy has teamed up with a US digital pharmaceutical company to offer a product aimed at helping patients keep on top of their pill-taking routines. Proteus Biomedical has teamed with the chain of chemists to launch its first commercial product, Helius. Helius includes a mobile health app, sensor-enabled pills, and a peel-and-stick patch that […]
FDA releases new off-label social media guidelines
The United States’ Food and Drug Administration (FDA) concluded 2011 by announcing new social media marketing guidelines for pharmaceutical companies. The FDA released its “Guidance for Industry Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices” document, which mentions Twitter and YouTube. The 15-page guidance document addresses off-label information, telling pharma […]
