Leukaemia & Lymphoma Research award digital marketing contract to Genetic Digital
After a competitive pitch, healthcare digital marketing experts, Genetic Digital have been chosen to become Leukaemia & Lymphoma Research’s digital marketing partner. Genetic Digital will provide a range of digital marketing services, including search engine optimisation, pay per click, display advertising and social media marketing to drive awareness of the organisation’s blood cancer research, patient […]
InHealth Group Appoints Genetic Digital
Genetic Digital have been appointed by InHealth Group to re-design and develop the company’s website www.InHealthGroup.com As one of the UK’s leading healthcare providers, InHealth delivers diagnostics and managed patient services to the NHS across the UK. Their range of services include MRI scanning, CT, DXA, Ultrasound, Mammograms, X-Ray, Nuclear Medicine, Audiology and ENT, Pacemaker […]
A digital audit to discover why your pharmaceutical business website is not receiving traffic
There is nothing more frustrating for a pharmaceutical or health care company than having invested significant resources into building a website and establishing a social media presence for it to result in a disappointing traffic flow. Unfortunately however, this is all too common as an attractive website and a good company reputation is no guarantee […]
Janssen and NHS team up to offer new social network for GPs
One of the world’s leading research-based pharmaceutical companies has launched a social network-based service for doctors who are involved in commissioning mental health services. Janssen is teaming up with the NHS Confederation Mental Health Network to link up GPs using Yammer, which is a social networking programme not dissimilar to Twitter. It is often used […]
New e-health site asks patients: “How Are You?”
A new e-health portal for patients and healthcare professionals has attracted more than 700 sign-ups in the first few hours of its launch. How Are You? is a social networking site that allows patients with long-term health conditions to take a more proactive role in their treatment by making it easier for them to communicate […]
Doctors need to use social media more, says report
Doctors are more likely to use social media channels for education and communicating with fellow healthcare professionals than they are for interacting with their patients and taking advantage of possible digital marketing opportunities offered by social media. According to a new report from American consulting firm CSC, doctors are reluctant to use social media channels […]
Google+, the algorithm is human and the circle of trust…
With the Google+ social networking platform expected to become the second largest social network after Facebook, within the next year (it already has 20 million users signed up to the limited field trial stage), I thought I’d present my thoughts on how Google+ and its social voting tool Google+1 might impact your search engine and Internet marketing strategy. […]
