Pharma Web Design & Digital Marketing

Website design, SEO & digital solutions for the pharma, biotech & biomedical sectors

Design, Development & SEO

We’ll help you to develop a professional, modern looking digital presence so you can communicate with healthcare, professionals, patients, researchers, scientists and investors.

Hosting

Domain Name

Email

Design

WordPress CMS

Mobile Friendly

SEO

Social Media

Compliant

Analytics

Pharma Digital Solutions

We are specialists in developing digital marketing solutions for the life sciences sectors, including developing pharmaceutical websites advertising prescription only medicines and ABPI / PMCPA compliant websites.

Creating a pharma digital marketing strategy applies a deliberate focus on identifying which digital assets and channels will create most value for your organisation and deliver maximum return on investment.

Whether your goals are related to brand awareness, investor relations, patient or HCP engagement, R&D collaboration, a strategic approach is more likely to deliver better and sustainable results.

We will work alongside you to map out what digital assets you’re going to need; plan the technology and marketing as well assess the compliance requirements.

If your website is going to provide information on prescription only medicines (POMs), then we will ensure that we put in the proper safeguards so that any product specific content is only viewable to healthcare professionals only.  You can’t advertise prescription-only medicines (POMs) to the general public but you can promote them to healthcare professionals and others who can prescribe or supply the product.

Case Studies

Rosemont Pharmaceuticals

Web design & online ordering platform development & SEO for this specialist pharma company focusing on liquid medicines. Read more

Rosemont Pharmaceuticals

Martindale Pharma

Website design & development for Martindale including the development of 4 product sites for their specials division. Read more

Martindale Pharma

Proveca

Multi-lingual web development for a pharma company specialising in children’s medicines. Read more

Proveca

BioNTech

Multi-lingual web development for a bio-pharma company specialising in cancer therapies. Read more

BioNTech

TrakCel

WordPress website to help the organisation communicate with cell and gene therapy owners. Read more

TrakCel

BioPharma Research

E-commerce website for a provider of pharmaceutical & biotechnology market research reports. Read more

Biopharma Research

Our Approach

We always prefer to adopt a more consultative approach when faced with a new project as there’s quite a lot to consider when it comes to developing compliant pharma digital assets.

Fortunately, our 10+ years of experience has provided us with the knowledge of what works and more importantly what doesn’t when it comes to developing websites for pharmaceutical companies. This means that you won’t waste any of your precious budget on trial and error based solutions.

Many larger agencies tend to wheel out their more senior developers at the ‘pitch’ stage and then get their less experienced, junior staff doing the leg-work. At Genetic Digital you’ll work directly with the owners of the business who are ready to be configured around your goals. This means you’ll build 1-to-1 relationships with the highly experienced individuals running your project, which creates greater continuity, consistency and better knowledge transfer.

We are dependable, flexible and responsive
Our clients know that they can rely on us to ‘get the job done’. Be it building a multi-lingual website or managing an ABPI compliant SEO campaign, but at the same time also offering the kind of flexibility, creativity and responsiveness that they require, to help them take full advantage of the latest developments in digital marketing.

We understand the regulatory challenges you face
Developing a digital strategy for many pharma and life sciences organisations requires careful consideration of the ever changing healthcare industry and compliance procedures set by the likes of the ABPI, PMCPA and MHRA. We won’t waste your time and frustrate you by suggesting digital solutions that are unlikely to deliver tangible business benefits or get the OK from your compliance officer.

We speak your language
You won’t need to spend hours of your precious time explaining all the various jargon that surrounds your sector. POM, OTC, NFC, KOLs, CCGs, GPwSIs; we’ll understand it and get up to speed much faster than more generalist agencies.

We understand you can have diverse audiences
Depending on what stage you’re at with the growth of your business, we understand that you’ll need to communicate with a diverse target audience such as investors, researchers, academics, scientists, healthcare professionals and patients. At the start of every digital project we begin with a planning phase which gives us the opportunity to clearly understand what your goals and objectives are and which target audiences you need to communicate with so we can go about creating end-user focused digital assets.