The healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media and a host of other tactics to ensure online brand recognition.
The General Medical Council is on the case! In a very 21st century directive to its members it advises: The standards expected of doctors do not change because they are communicating through social media rather than face to face or through other traditional media. However, social media does raise new circumstances to which the established […]
Twitter chats are one of the most useful ways for pharma and healthcare companies to engage other people in the industry as well as their potential customers. For those that are not aware of Twitter chats, they are arranged in advance with one or two hosts and at a pre-designated hashtag, which is used to […]
Sanofi U.S., the American arm of the French pharmaceutical giant is effectively using social media to drive its Data Design Diabetes Innovation Challenge. Currently in its second year, the challenge aims to generate innovative ideas that can be used to improve the lives of people with diabetes. Last year the challenge was won by Ginge.io […]
A new report from healthcare technology and services company Cegedim has investigated how much the world’s top 100 pharmaceutical companies spent on traditional sales force and marketing channel spend as well as their presence on Facebook and Twitter. Pfizer achieved first place for traditional spend and has also achieved the best social media presence – […]
One of the world’s leading research-based pharmaceutical companies has launched a social network-based service for doctors who are involved in commissioning mental health services. Janssen is teaming up with the NHS Confederation Mental Health Network to link up GPs using Yammer, which is a social networking programme not dissimilar to Twitter. It is often used […]
Doctors are more likely to use social media channels for education and communicating with fellow healthcare professionals than they are for interacting with their patients and taking advantage of possible digital marketing opportunities offered by social media. According to a new report from American consulting firm CSC, doctors are reluctant to use social media channels […]
An online healthcare directory based in the US has published a free online guide aimed at doctors to help them understand how they can use social media, an aspect of web technology that many healthcare organsiations have yet to exploit to the full for healthcare and pharma marketing. Avvo, which provides listings and ratings for […]
A total of 91% of young adults in the UK are connected to social networking sites. According to new research from the Office of National Statistics (ONS), half of all web users are also accessing the internet via their mobile phone. The ONS opinions survey also reveals that 45% of internet users have accessed the […]
Bayer has been found guilty of the first digital marketing breach of the ABPI’s Code of Practice. The chemical and pharmaceutical company was reprimanded over its use of Twitter. Specifically, two of its product-related tweets were seen by the Prescription Medicines Code of Practice Authority (PMCPA) to have promoted prescription-only medicines to the public. The tweets […]