Tag Archive for: pharmaceutical companies digital marketing

Access Pfizer for Professionals launches for UK pharmacies

Pfizer has launched a new website design aimed at increasing its direct reach and interaction with UK dispensing chemists. The site accesspfizer.co.uk was developed following an in-depth survey of 200 pharmacists and will replace will the current pfizerdtp.co.uk as a one-stop-shop providing information on Pfizer products for pharmacists and other healthcare professionals. The limited access […]

Read more
/0 Comments/by

A digital audit to discover why your pharmaceutical business website is not receiving traffic

There is nothing more frustrating for a pharmaceutical or health care company than having invested significant resources into building a website and establishing a social media presence for it to result in a disappointing traffic flow. Unfortunately however, this is all too common as an attractive website and a good company reputation is no guarantee […]

Read more
/0 Comments/by

Over half of internet users access company sponsored sites for medical advice

An American survey has revealed that more than half of all adults look at drug company sponsored information on the internet to find information about health issues and treatments. The information was viewed on either a website or a mobile phone app that was linked directly linked with a pharmaceutical company. The survey, carried out […]

Read more
/0 Comments/by

New Google search update raises privacy concerns

Two weeks ago Google changed the nature of search with its Search Plus Your World update which adds social media results to its search returns. This evolution in the way search engines work is an acknowledgement of the fact that consumers continue to move their internet activity onto social media networks.  While the update was […]

Read more
/0 Comments/by

Pfizer has biggest marketing spend and best social media presence

A new report from healthcare technology and services company Cegedim has investigated how much the world’s top 100 pharmaceutical companies spent on traditional sales force and marketing channel spend as well as their presence on Facebook and Twitter. Pfizer achieved first place for traditional spend and has also achieved the best social media presence – […]

Read more
/0 Comments/by

Pfizer and Grunenthal bag brand new digital pharma awards

Pharma giants Pfizer and Grunenthal have won a new award for excellence in digital pharma marketing. Senior employees at the two companies were winners at the PharmaTimes Marketeer of the Year Awards. Grunenthal’s UK Senior Marketing Manager Matt Lowe was named Digital Innovator in the UK, while Pfizer’s European Brand Director Robert Collingbourne was awarded […]

Read more
/0 Comments/by

The value of digital marketing in a high-cost environment

The cost of developing new drugs has increased dramatically whilst the number of drugs in late-stage development has continued to decrease. According to a new report by professional services firm Deloitte on the world’s 12 largest pharmaceutical companies, the average cost of bringing a product to market rose by more than 25% to more than […]

Read more
/0 Comments/by

Pharma company uses YouTube game to heighten brand awareness

A pharmaceutical company in the States is getting its message across via the innovative use of YouTube videos. Zyrtec, a Stateside allergy medication, used the video channel as a forum for launching a social media game in order to raise awareness of the brand. It launched a YouTube game called Parks Unleashed on 5 September, […]

Read more
/0 Comments/by
Get in touch.

Drop us a line if you’d like to discuss a new digital project with us.

Get in touch
Healthcare & Pharma Marketing Experts

Genetic Digital specialise in developing digital marketing solutions for the healthcare, life sciences and pharmaceutical sectors.

Site map

Copyright Genetic Digital 2024 | Privacy Policy | Terms & Conditions