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Pharmaceutical Marketing in the Digital Age

Reaching and Engaging the Right Audiences and Boosting ROI

In this whitepaper, we will discuss the importance of maximizing return on investment (ROI) for pharmaceutical digital marketing spend and provide actionable tips for optimising some of the key digital channels. We will also discuss the significance of personalisation, segmentation, automation, AI, data analysis, customer journey and experience (CX) mapping, A/B testing, experimentation, and omni-channel marketing.
By following our tips, you will transform your pharmaceutical marketing efforts and boost ROI.

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Digital Strategy

Our expertise in healthcare & pharma digital strategy ensures that we’re translating your business and marketing goals into an actionable digital plan that will deliver the results you want.

Website Design & App Development

We specialise in building advanced websites and mobile apps that integrate with business and compliance systems, building operational efficiency and increased user engagement.

Digital Marketing

We create bespoke healthcare SEO, video and content marketing campaigns that amplify your brand online and increase awareness, acquisition and retention levels.

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Case Studies

Metoject (medac Pharma)

Developing a market-leading website for medac Pharma's flagship product

Syner-Med

Home Page, Pharma & Life Sciences, Web Design Services Page

Transforming a biopharmaceutical company's digital footprint for robust, scalable growth.

BC Care (medac Pharma)

CodeCompli, Home Page, Pharma & Life Sciences, Websites

Re-designing the website for medac Pharma's urology brand and improving the user journey for both patients and HCPs

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Client Comments.

“Genetic Digital have provided outstanding service and advice throughout our relationship. Due to many unfortunate circumstances re: COVID-19 we had to delay some digital projects but Damon and Gareth have always been very flexible and accommodating. The senior management team are all delighted with the performance of our new website, digital marketing and SEO campaigns. I look forward to working with them on our other digital projects.”

Helen WilmshurstProveca

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Drop us a line if you’d like to discuss a new digital project with us.

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Healthcare & Pharma Marketing Experts

Genetic Digital specialise in developing digital marketing solutions for the healthcare, life sciences and pharmaceutical sectors.