Digital Strategy & Planning

If you’re uncertain how ‘digital’ can play an effective role in your business and marketing strategy then we can help you to identify where it can add real commercial value to your existing business and marketing communications strategy.

We can carry out a digital audit for your business and create a digital strategy for you. We will recommend which digital assets and channels can be used most effectively to help you achieve your business and marketing objectives. We will develop a jargon-free action plan that will detail the various digital assets you should focus on creating in order to ‘work’ that channel effectively. We will also map an online marketing strategy detailing how to best get those assets in front of healthcare professionals or patients.

Services associated digital strategy and planning are:
  • digital strategy consulting
  • business case development
  • market sizing & opportunity mapping
  • proposition development
  • strategy validation
  • analytics consultancy
  • auditing & benchmarking
  • target audience profiling & goals mapping
  • information architecture (IA)
  • system evaluation & planning
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