Digital Health Blog.

The latest digital healthcare marketing insights & trends

5 Facebook Tips for Pharma and Healthcare Brands

,
As of 2011 there an estimated 800 million Facebook users, that is 1 in every 9 people on Earth, but pharma and healthcare companies beware – simply having a presence on Facebook won’t necessarily increase sales or referrals to your website.…

Twitter chat for pharma and health companies

Twitter chats are one of the most useful ways for pharma and healthcare companies to engage other people in the industry as well as their potential customers. For those that are not aware of Twitter chats, they are arranged in advance with…

Over half of internet users access company sponsored sites for medical advice

An American survey has revealed that more than half of all adults look at drug company sponsored information on the internet to find information about health issues and treatments. The information was viewed on either a website or a mobile phone…

What is the Google Hummingbird Update?

, ,
No Google haven’t started to breed hummingbirds, we’re talking about the name given to their recent update to their search engine algorithm. And although the Hummingbird is among the smallest of birds it has most certainly created a huge…

Google Analytics no longer providing organic keyword data

, ,
Many of you may have noticed that for some time now that Google Analytics has been showing the “(not provided)” message in the keyword data section. And while the (not provided) tag was annoying, we still had enough organic keyword data…

We’re shortlisted for a PM Society Digital Media Award!

, , ,
Genetic Digital has been shortlisted as a finalist at this years PM Society's Digital Media Awards. Their LinkedIn campaign for Britannia Pharmaceuticals has been shortlisted under the 'Social Media' category. Damon Lightley, MD of Genetic…

More people using the internet for health enquiries

More and more people are now prepared to share personal health information online in order to achieve a diagnosis and help. According to new research by Simplyhealth, the private health insurance provider, more than half of people say that…

Communicating with Physicians on the Internet, What Healthcare Companies Need to Know.

,
There is no doubt that more and more doctors are coming around to the use of the digital world – according to Simon Grime Managing Director of Communications for Doctor.net.uk the UK’s largest and most active network of medical professionals. …

How will Doctor’s communicate on the Internet with their patients in the future?

,
In an article written by Noah Shachtman in 2001 he stated that - most doctors view the Internet as a waste of time.  His source was a report released by Forrester Research.  He said, “With fortunes being sunk into e-healthcare ventures,…