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The latest digital healthcare marketing insights & trends

Google’s Venice update – will your healthcare website sink or swim?

Google, Local SEO, Search engine optimisation

Google is the process of rolling out its new Venice update all part of its “40 changes for February” project. So what is the Venice update and how will it impact your healthcare SEO strategy?In a nutshell ‘Venice’ is all about Google…

A digital audit to discover why your pharmaceutical business website is not receiving traffic

Uncategorised

There is nothing more frustrating for a pharmaceutical or health care company than having invested significant resources into building a website and establishing a social media presence for it to result in a disappointing traffic flow.Unfortunately…

Digital Health Coalition issues social media guidelines

Social Media

An American think tank representing some of the biggest pharmaceutical and health companies in the United States has issued guidance for the use of social media and online forums in the industry. The group, known as the Digital Health Coalition…

Leading pharmaceutical company to launch Facebook game

Social Media

Online games are not an area that would normally be associated with the pharmaceutical industry but in March, leading international drug company Boehringer Ingelheim will launch a new interactive game on Facebook.The trading card style game,…

Over half of internet users access company sponsored sites for medical advice

Digital Marketing

An American survey has revealed that more than half of all adults look at drug company sponsored information on the internet to find information about health issues and treatments. The information was viewed on either a website or a mobile phone…

A for Analytics

Web Analytics

This month we start our A to Z of Digital series and our first letter is ‘A’ for Analytics.Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding how effective your digital…

What impact will Apple’s Siri have on SEO?

Search engine optimisation, Smartphones

Are you getting Siri-ous? Siri is Apple’s new voice recognition app that allows users to control their smartphones using speech by talking directly into their handset. I’m sure you’ve all see the latest iPhone TV ads showing how you…

New Google search update raises privacy concerns

Google

Two weeks ago Google changed the nature of search with its Search Plus Your World update which adds social media results to its search returns.This evolution in the way search engines work is an acknowledgement of the fact that consumers…

Lloydspharmacy to offer digital drug-taking pack

Digital Marketing

Lloyds pharmacy has teamed up with a US digital pharmaceutical company to offer a product aimed at helping patients keep on top of their pill-taking routines.Proteus Biomedical has teamed with the chain of chemists to launch its first commercial…

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Genetic Digital specialise in developing digital marketing solutions for the healthcare, life sciences and pharmaceutical sectors.

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