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The latest digital healthcare marketing insights & trends

Kung Fu Panda – “This Time Its Personal” – Google Panda Survival Guide

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So it’s now almost 6 months since Google rolled out their Panda update and boy has it caused some furore. This Panda has kicked some butt alright, the thread over on Webmaster World has spanned to over 250 messages -  and plenty of website…
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ABPI releases social media marketing guidelines

Pharmaceutical companies can implement social media marketing with more confidence thanks to new guidance issued by the Association of the British Pharmaceutical Industry (ABPI).The ABPI social media guidelines suggest best practice for…
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Pfizer launches world’s first social media-enabled drug trial

Pfizer, the world’s largest pharmaceutical company, has launched the first ever home-based clinical trial programme.The programme will allow people to participate via social media sites.The trial is being held in the States and will…
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