Digital Health Blog
Healthcare & medical digital marketing news, insights & trends
Genetic Digital
Specialists in designing & developing websites, mobile apps and search engine marketing campaigns for private healthcare clinics and medical organisations.
Tips for designing a medical device – is connectivity on your list?
/0 Comments/in Health Apps, Medical Apps /by Gareth HughesI recently came across an interesting discussion on LinkedIn titled: “One tip for designing a medical device.
Members of one of the medical device groups were being asked to share their views on what advice they would give someone when it came to designing a medical device
Can Text Messaging Improve Patient Engagement Outcomes?
/0 Comments/in Health Apps, Medical Apps, Smartphones /by Gareth HughesMedication non adherence is a significant problem, it always has been and it will continue to be so with an estimated cost to the NHS of £600m* a year! So what can be done to improve patient outcomes? Changing patient behaviour is key to this and there have been a number of clinically led studies […]
Top 5 Medical Apps for Clinicians
/0 Comments/in HCPs, Health Apps, Medical Apps, Smartphones /by Gareth HughesWith the explosion in medical apps available on the app stores, it’s not surprising that there are more ‘digital tools’ available to help healthcare professionals carry out everyday tasks. As with medical apps for patients there are thousands out there which aim to create efficiencies and improve access to resources on the go and we’ve […]
LinkedIn Advertising
/0 Comments/in Digital Marketing, Search Engine Marketing /by Damon LightleyWhen it comes to cost per click (CPC) based advertising campaigns most healthcare and pharma marketers tend to focus their budgets purely on pay per click advertising across search engine networks like Google, Bing and Yahoo. However, if you want to specifically target a business audience, then you should consider running CPC campaigns across the […]
Maximise your budget with effective campaign tracking
/0 Comments/in Digital Marketing, Google /by Damon LightleyIt can be hard to understand why something you can’t see can be one of the most important elements of your campaign. But that’s exactly the case with analytics: They’re never visible to the user but they can have a significant impact on what a user does and how your website functions. Used properly, they […]
Obtaining funding for your digital health project
/0 Comments/in Digital Health, Digital Marketing /by Damon LightleyWe often get approached by individuals who are often healthcare professionals or research students looking for expert help to turn their innovative digital healthcare business plan into a tangible and commercially viable product. However, many of them struggle to progress their business plans to the next level as they lack the capital required to invest […]
Mobile search gets bigger share of marketers’ budgets
/0 Comments/in Digital Marketing /by Gareth HughesMarketers are spending more and more money on mobile search. According to a new report producted by marketing insight firm Econsultancy, the proportion of marketing budgets allocated to mobile PCC has increased significantly in 2011. Out of the 600 digital marketers and agencies surveyed, 16% are using mobile search as part of their marketing strategy. […]
Connecting your medical app or website to the NHS : The N3 Network
/0 Comments/in Digital Health, Health Apps, Medical Apps, Smartphones /by Gareth HughesIf your app, website or service needs to interact with NHS data then you may well need to be connected to the N3 network. As specialist providers of health related apps and websites, Genetic Digital’s customers often fall in to this category with web services we develop (which are often the backend of an app) […]