Healthcare & medical digital marketing news, insights & trends
Specialists in designing & developing websites, mobile apps and search engine marketing campaigns for private healthcare clinics and medical organisations.
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Top 5 Medical Apps for Clinicians
/0 Comments/in HCPs, Health Apps, Medical Apps, Smartphones /by Gareth HughesWith the explosion in medical apps available on the app stores, it’s not surprising that there are more ‘digital tools’ available to help healthcare professionals carry out everyday tasks. As with medical apps for patients there are thousands out there which aim to create efficiencies and improve access to resources on the go and we’ve […]
LinkedIn Advertising
/0 Comments/in Digital Marketing, Search Engine Marketing /by Damon LightleyWhen it comes to cost per click (CPC) based advertising campaigns most healthcare and pharma marketers tend to focus their budgets purely on pay per click advertising across search engine networks like Google, Bing and Yahoo. However, if you want to specifically target a business audience, then you should consider running CPC campaigns across the […]
Maximise your budget with effective campaign tracking
/0 Comments/in Digital Marketing, Google /by Damon LightleyIt can be hard to understand why something you can’t see can be one of the most important elements of your campaign. But that’s exactly the case with analytics: They’re never visible to the user but they can have a significant impact on what a user does and how your website functions. Used properly, they […]
Obtaining funding for your digital health project
/0 Comments/in Digital Health, Digital Marketing /by Damon LightleyWe often get approached by individuals who are often healthcare professionals or research students looking for expert help to turn their innovative digital healthcare business plan into a tangible and commercially viable product. However, many of them struggle to progress their business plans to the next level as they lack the capital required to invest […]
Mobile search gets bigger share of marketers’ budgets
/0 Comments/in Digital Marketing /by Gareth HughesMarketers are spending more and more money on mobile search. According to a new report producted by marketing insight firm Econsultancy, the proportion of marketing budgets allocated to mobile PCC has increased significantly in 2011. Out of the 600 digital marketers and agencies surveyed, 16% are using mobile search as part of their marketing strategy. […]
Connecting your medical app or website to the NHS : The N3 Network
/0 Comments/in Digital Health, Health Apps, Medical Apps, Smartphones /by Gareth HughesMany ideas for medical pp development and healthcare web design projects we deal with are based around some interaction with the NHS but integrating with NHS services and facilities isn’t always straight forward. One of the barriers to entry is the NHS N3 network. N3 is the broadband network for the NHS which connects all […]
Leveraging KOLs Online
/0 Comments/in Digital Marketing /by Damon LightleyKey Opinion Leaders can be crucial for healthcare and pharmaceutical companies. Respected in their field, these “thought leaders” are usually highly experienced and qualified physicians who influence their peer’s medical practice through articles they write or presentations that they give. It’s common that pharmaceutical companies engage KOLs during the drug development process, as they can […]
Developing an effective promotion strategy for your health app
/0 Comments/in App Promotion, Digital Marketing /by Damon LightleyThe mobile health app environment has seen explosive growth as consumers flock to the Apple and Google Play App Stores. Usage of health and fitness apps on Apple’s iPhone and iPad is booming, according to mobile analytics firm Flurry. Flurry tracks more than 6,800 apps in the health and fitness category, and claims that usage […]