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Posts by category

• Category: App Promotion
  • Developing an effective promotion strategy for your health app
• Category: Awards
  • We’re shortlisted for a PM Society Digital Media Award!
• Category: Digital Health
  • Obtaining funding for your digital health project
  • Connecting your medical app or website to the NHS : The N3 Network
  • My visit to eHealth Week
  • Digital Strategy Workshop
• Category: Digital Marketing
  • Pharmaceutical digital marketing guide. Learn how digital is used in the pharma industry
  • Top tips for developing an effective healthcare digital marketing strategy
  • An introduction to healthcare & medical digital marketing
  • Marketing to Gen Y HCPs (healthcare professionals)
  • The impact of user-generated content on medical and healthcare marketing
  • LinkedIn Advertising
  • Maximise your budget with effective campaign tracking
  • Leveraging KOLs Online
  • 5 Facebook Tips for Pharma and Healthcare Brands
  • Over half of internet users access company sponsored sites for medical advice
  • More people using the internet for health enquiries
  • Communicating with Physicians on the Internet, What Healthcare Companies Need to Know.
  • How will Doctor’s communicate on the Internet with their patients in the future?
  • Communicating with Physicians Online, What Healthcare Companies Need to Know.
  • Using LinkedIn to engage with HCPs
  • How to Use QR Codes to Engage Your Audience
  • Nearly all young adults connected via social networking sites
  • New report: Online pharmaceutical marketing impacts brand awareness
  • Pharmaceutical marketing faces a ‘hurricane of change’
  • Lloydspharmacy to offer digital drug-taking pack
  • FDA releases new off-label social media guidelines
  • Pfizer and Grunenthal bag brand new digital pharma awards
  • MHRA wins award for digital communications output
  • The value of digital marketing in a high-cost environment
  • Digital channels take lion’s share of pharma marketers’ media mix
  • Pharma company uses YouTube game to heighten brand awareness
  • Google expert says that pharma companies ‘are not leveraging’ the internet
  • New social media guide published to help doctors get online
  • Healthcare trust could stream meetings on YouTube
  • Internet video experiment helps doctors to assess stroke patients
  • Pharma social media sites get own Wiki
  • Bayer found guilty of first pharma social media breach
  • Facebook management app launches for US pharma companies
  • POZEN sets up first-ever digital advisory board
  • ABPI releases social media marketing guidelines
  • Pfizer launches world’s first social media-enabled drug trial
• Category: Digital Strategy
• Category: Google
  • What is the Google Hummingbird Update?
  • Google Analytics no longer providing organic keyword data
  • How Google’s ‘Penguin’ is changing the face of SEO
  • Google’s Venice update – will your healthcare website sink or swim?
  • New Google search update raises privacy concerns
  • Kung Fu Panda – “This Time Its Personal” – Google Panda Survival Guide
• Category: Google Analytics
• Category: HCPs
  • Top 5 Medical Apps for Clinicians
  • Social Media and the GP – A Tweet too far?
• Category: Health Apps
  • Can Text Messaging Improve Patient Engagement Outcomes?
• Category: Hummingbird
• Category: LinkedIn
• Category: Local SEO
• Category: Medical Apps
• Category: Penguin
• Category: Pharma
• Category: QR Codes
• Category: Search Engine Marketing
  • Search engine marketing for healthcare organisations
  • 2011 Top 5 Web Design Mistakes
• Category: Search engine optimisation
  • What impact will Apple’s Siri have on SEO?
• Category: Smartphones
• Category: Social Media
  • A Quick Guide To Healthcare Twitter Hashtags
  • Twitter chat for pharma and health companies
  • Digital Health Coalition issues social media guidelines
  • Leading pharmaceutical company to launch Facebook game
  • Pfizer has biggest marketing spend and best social media presence
  • Janssen and NHS team up to offer new social network for GPs
  • Sanofi using social media to drive diabetes tech competition
• Category: Uncategorised
  • InHealth Group Appoints Genetic Digital
  • Leukaemia & Lymphoma Research award digital marketing contract to Genetic Digital
  • A digital audit to discover why your pharmaceutical business website is not receiving traffic
  • New e-health site asks patients: “How Are You?”
  • Doctors need to use social media more, says report
  • Google+, the algorithm is human and the circle of trust…
• Category: Video
  • How to shoot video and create your own YouTube channel
• Category: Web Analytics
  • A for Analytics
• Category: Web Design
  • The importance of audience profiling when building a medical website
  • Access Pfizer for Professionals launches for UK pharmacies

Portfolio Items

• Cimar
• BDD Pharma
• Proveca
• Passion for Life Healthcare
• Nemysis
• Swallowing Difficulties
• Timothy Jackson Medical Practice
• Entec Health
• InHealth Group
• King's College & Guy’s & St Thomas’
• OvuSense™
• Alliance Healthcare
• University of East Anglia
• TrakCel
• University of Southampton
• Britannia Pharmaceuticals
• BioNTech
• Rosemont Pharma
• Martindale Pharma
• Hear From Home
• Leukaemia & Lymphoma Research
• Bio-pharma Research