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Digital Health
Digital Marketing
- Communicating with Physicians on the Internet, What Healthcare Companies Need to Know.
- Doctors, healthcare professionals and the use of social media
- Leveraging KOLs Online
- Using LinkedIn to engage with HCPs
- New report: Online pharmaceutical marketing impacts brand awareness
- Pharmaceutical marketing faces a ‘hurricane of change’
- Over half of internet users access company sponsored sites for medical advice
- A for Analytics
- Lloydspharmacy to offer digital drug-taking pack
- FDA releases new off-label social media guidelines
- Pfizer and Grunenthal bag brand new digital pharma awards
- MHRA wins award for digital communications output
- The value of digital marketing in a high-cost environment
- Marketing to Gen Y HCPs (healthcare professionals)
- 5 Facebook Tips for Pharma and Healthcare Brands
- Maximise your budget with effective campaign tracking
- Digital channels take lion’s share of pharma marketers’ media mix
- Pharma company uses YouTube game to heighten brand awareness
- Google expert says that pharma companies ‘are not leveraging’ the internet
- New social media guide published to help doctors get online
- Healthcare trust could stream meetings on YouTube
- Internet video experiment helps doctors to assess stroke patients
- LinkedIn Advertising
- How to Use QR Codes to Engage Your Audience
- More people using the internet for health enquiries
- Nearly all young adults connected via social networking sites
- Pharma social media sites get own Wiki
- Bayer found guilty of first pharma social media breach
- Facebook management app launches for US pharma companies
- POZEN sets up first-ever digital advisory board
- ABPI releases social media marketing guidelines
- Pfizer launches world’s first social media-enabled drug trial
- An introduction to digital marketing
Digital Strategy
E-Details
Google
- What is the Google Hummingbird Update?
- Google Analytics no longer providing organic keyword data
- How Google’s ‘Penguin’ is changing the face of SEO
- Google’s Venice update – will your healthcare website sink or swim?
- New Google search update raises privacy concerns
- Kung Fu Panda – “This Time Its Personal” – Google Panda Survival Guide
Google Analytics
HCPs
Health Apps
Hummingbird
LinkedIn
Local SEO
Medical Apps
News
Penguin
QR Codes
Search Engine Marketing
Search engine optimisation
Smartphones
Social Media
- A Quick Guide To Healthcare Twitter Hashtags
- The impact of user-generated content on pharma and healthcare marketing
- Twitter chat for pharma and health companies
- Sanofi using social media to drive diabetes tech competition
- Digital Health Coalition issues social media guidelines
- Leading pharmaceutical company to launch Facebook game
- Pfizer has biggest marketing spend and best social media presence
- Janssen and NHS team up to offer new social network for GPs
Twitter
Uncategorised
- Leukaemia & Lymphoma Research award digital marketing contract to Genetic Digital
- New Social Media White Paper
- InHealth Group Appoints Genetic Digital
- A digital audit to discover why your pharmaceutical business website is not receiving traffic
- New e-health site asks patients: “How Are You?”
- Doctors need to use social media more, says report
- Travellers’ medical records now held on USB sticks
- Google+, the algorithm is human and the circle of trust…
- SlideShare & Audio Summary of our Search Marketing White Paper
User generated content
Web Analytics
Web Design
